Welcome To A2Z Seller Central

Welcome, Amazon Seller! I am so glad that you found this website. For the past two years, I tried selling on Amazon. It was not easy and I wasn’t very successful, even though a massive amount of money and effort was put into it. Disillusioned with Amazon, I decided to help others by building this website.  It seemed logical since I had gained all of this hard-earned knowledge about selling on Amazon. Sure, it is mostly about what not to do. I am good at researching and organizing information, so why not?  My goal was to create a website for Amazon sellers to find all the tools they need in one place and also be able to read reviews on software. It took so many months to create this site because I kept finding more and more software for sellers on Amazon. It is amazing how much software is available.

Have you ever heard of Jungle Scout?

Of course you have because they advertise like crazy. But you might not know about the hundreds of other pieces of great software out there. Most offer a free trial and some are even free. I divided the software section into categories such as accounting, advertising, or shipping, so whatever you need will be easy to find. Please look around and discover what you have been missing. I almost gave up selling on Amazon, but now I am jazzed and excited to try new things. There were a few software packages I hated to include on the website…. but I did…because I wanted to keep them a secret for me to use.  Besides software, you will find books, courses, events, Facebook groups, mentors, prep centers and tools. Enjoy!

Why I Wrote This Site

I  came to the realization that serving and helping others is the path to a fulfilled life. A2ZSellerCentral is here to help you be more successful with your Amazon business. I worked at the last job for a bank for ten years and was a senior vice president of information technology. I don’t capitalize that title as it wasn’t important then or now. I spent 10 years working 12-15 hours per day and 6-7 days a week. An 80 hour week was a short week. And when the owners sold the bank, they sold me along with it, as if I were a piece of furniture or an asset.  All those years, they promised me that when the bank sold, I would receive enough money to retire.  I received nothing…. zero.  I wasn’t alone, everyone got treated badly. One person had worked there for 20 years, and even she received nothing.  But hey, don’t worry about the 6 executives at the top. They got hundreds of thousands of dollars each and the owner got tens of millions.  I call the everyday working world Slavelandia, because that is what it has become. And I want to help as many of you as possible to escape from Slavelandia. Your health, relationships, life, and world will improve when you work for yourself.

Focus on Inspiration and Motivation

My experience has been that “it is done unto you as you believe” meaning what you tell yourself and your self-conscious is usually what will come to pass. I didn’t know this for the longest time, but two decades ago I was selling computers and started imagining computers leaving the warehouse and money coming into me. This changed everything. Soon I was the #3 salesperson in a sea of 800 salespeople because of it.

So expect inspiring, positive posts from me and from the guest authors. Don’t worry, I will not go all woo-woo or religious, but will write about positive things to add inspiration to your day. Most Amazon Sellers work by themselves. It can get lonesome and when it is only you, it's hard to stay motivated. I get that. Your power does not come from your job, uniform, career, status, circumstance, fame or the label people give you. Your power comes from your heart, soul, spirit, passion, and love that exists inside you. You are more powerful than you think.

Going Forward

Amazon continues to expand rapidly and it is difficult to keep up. The great thing about that is the ongoing and growing opportunity we have as sellers to create the income of our dreams through Amazon. Part of my bigger vision is to help you grow with Amazon by keeping you abreast of all the tools available to you.

After months of work, I am only getting started. I continue to find software to add and lots of things to discuss in this blog. And I want to do a whole section on services for Amazon Sellers. So much to do, but I am excited to finally share my website and see it grow.

As an Amazon Seller, you know the value of reviews, so I am hoping you will help others by reviewing any software you have used. I hope together we can keep the ratings fair and honest. Measures are in place to ensure that the ratings treat each product equally and so that bots and people with the wrong intention will find it difficult to cheat. Please use the search in the header to find the software you would like to review.

Amazon is never, ever boring, so I invite you to sign up for the newsletter down below in the footer. It is once a week with Amazon news you might have missed, along with anything special I see that week that might interest or benefit you.

I would love to hear what’s on your mind in the comments below and am so glad you stopped by. Enjoy the site!