Profit Whales is an Artificial Intelligence powered advertising software that specializes in automating Sponsored Ads for Amazon sellers. Using a feature called PPC Scanner, it audits and finds mistakes in your Amazon PPC and advertising campaigns by scanning and listing out any mistakes. It finds errors like duplicate keywords, lack of Buy Box, no negative keywords and also finds the keywords that get a lot of clicks, but no sales. The quality of the keywords is determined based on your Target ACoS, conversion rate, number of sales and other metrics
The software connects to your Amazon account and is able to optimize your existing campaigns as well as create its own campaigns and keywords (also ASIN’S and categories) pulling data from your search-term reports and other sources.
- Negative Keywords Adding – Automatically adds to the negative keywords list those keywords that are not performing well or generating too many clicks without transactions.
- Keywords Optimization – Keyword and bid adjusting based on product profitability and other 8 metrics.
- Negative Product Attribute Targeting – Similar to negative keywords but focusing on low performing target ASINs.
- Mining New Product Targeting – The algorithm searches on your reports to find profit opportunities on new target ASINs.
- Adding New Keywords – Automatically adds new keywords based on their potential performance.
- Pausing Duplicate Keywords – The algorithm will analyze your current PPC campaigns for the selected product and pause the duplicate keywords or product targets (ASINS, categories).
- Day-Parting Tool – Allows you to see the time of day when your campaign gains profit and when it goes out of budget. You can also see which hour or day drives most of the sales.
Profit Whales offers 4 different optimization modes to boost your campaigns.
Product Launch will be more aggressive with the bids, so you will get your first sales, reviews, and increase your brand awareness. The ACoS could be two times higher than your break-even ACoS.
PPC Profit Growth is for sellers who want to increase their profit. Unprofitable keywords will be removed automatically to provide for the biggest return on your ad investment.
Boost Overall Profit is for sellers who want to keep their organic ranking positions with PPC efforts so they can make more profit from organic sales. In this case, your ACoS will be the same as your break-even ACoS.
Revenue Growth is for sellers who want to boost their advertising and organic sales to grow their ranking positions. It requires increasing your ad budget and keeping the ACoS higher than your break-even ACoS
The software includes an analytics dashboard where there are more than 20 metrics that help you understand your business from a different perspective. You can also receive weekly or daily reporting via email.
This tool shows you every change made by the algorithm and the reason for the change.
Starting at $69.00 per mo. – Free Trial
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