October 08, 2021

Hello Amazon Seller,

A2ZSellerCentral.com was written to help Amazon sellers like you.
Today I need to take a quick step off of that path and say that I think humanity is currently at war with those who want total control over us.
Rather than go into all of that and in a world that is severely censored, I invite each of you to go to these sites to get the real truth of what is going on in our world, because you are never, ever going to get it from the nightly news. Please take a look at gab.com, naturalnews.com, and brighteon.com. These will lead you to other websites as well. There are so many things happening right now that you will never know about otherwise.

Normally I stay in my own lane and keep my pie hole shut, but we are going to lose our freedom and our whole way of life if things continue down the path that we are on. Being silent is no longer an option. The more people who are awake and aware of what is happening, the more we are likely to win this war and create a better life for everyone. We are all here to witness an extremely epic moment in history and we need to step up and play our part.

And to the sellers in Australia, millions of us see what is happening to you. We are with you and pray for you. Stay strong!

Enough said about that. Now as the stated purpose is to help Amazon sellers, I need to bring up the subject of China. China is having a huge financial crisis with a big investment company that can be likened to what we saw in 2008 but with a Ponzi scheme added in. It is called Evergrande. They also are having a severe energy crisis and a lot of the manufacturing plants only operate one day a week. So soon there will be very little coming from China.

And not to wreck your day or anything, there is a possibility we might end up in a war with China, mainly instigated by the situation with Taiwan. I say these things so you can plan accordingly. Think about how this will impact your business. For example, I sell my art on placemats and cutting boards. They are printed in the US, but the base items come from China.

Below are two other ideas for sourcing products. In a previous newsletter, I wrote about sourcing from India as well.

Let's go, Brandon!
This email may contain affiliate links which means we may earn referral fees if you make a purchase through our links, without any additional cost to you.

An alternate product sourcing platform

Manufactured.com is a product sourcing platform that provides entrepreneurs with access to manufacturing companies. They help you build and operate digital manufacturing supply chains. Using their platform, you can browse over 500 manufacturers globally to find the perfect fit for your product.

Check out manufactured.com>
source from mexico
Are you running into the same supply chain issues many sellers and brand owners are facing? Have you been thinking about changing your manufacturing location? Maybe you should.

Next week, Patricio Tellez, co-founder of ALGO+, will be talking about the many benefits associated with sourcing from Mexico.

They will cover:
  • Domain expertise among Mexican manufacturers
  • The huge logistical benefits to sourcing closer to home
  • Supply chain tips (from a seasoned seller, no less!)
  • How to get started sourcing and manufacturing in Mexico
Tuesday, October 12th from 1-2 pm ET.

Save your spot for free webinar>

2 Webinars to help you address Multiple Amazon Account violations like an expert

Amazon launched two webinars to help you address Multiple Amazon Account violations. In this two-part course, designed for sellers on Amazon who have multiple selling accounts, you’ll learn about their Multiple Accounts policy and best practices for keeping your accounts in compliance.

Part 1:
  • What constitutes multiple or related accounts
  • Why we deactivate accounts that violate our Multiple Accounts policy
Part 2:
  • What to do if you are enforced for violating our Multiple Accounts policy
  • How to prevent your account from being deactivated
  1. Understanding a Multiple Accounts Policy Violation 18 (4 minutes)
  2. Addressing a Multiple Accounts Policy Violation 11 (3.5 minutes).

The Seller's Guide to Amazon Return Policy

With Amazon's continued commitment to providing a great experience for customers, Amazon makes it very easy for buyers to return products purchased on the marketplace. In fact, programs such as Prime Wardrobe even encourage shoppers to order multiple apparel items and return what doesn’t work for them.

For Amazon sellers, returns can lead to some serious headaches. The product category, condition, value, and return eligibility are all variables that impact how and if a returned item can be resold. Returnless refunds have become more common, meaning you forfeit the ability to resell the item and reimburse the buyer. While this enhances the buyer's experience and in some cases may prevent the buyer from leaving a negative review for the product, it does require you to absorb a loss.

Here is a link to a well-written guide by EcomEngine that interprets Amazon return policies for us.

Get the guide>

The Ultimate Amazon Brand Registry Guide

For those of you with brands, here is an excellent guide from EcomEngine that provides lots of info on making sure you make the most of your brand perks and opportunities. It is so hard to gleen the information from Amazon, so it is so nice when someone does it for us.

Get the guide>

The seller’s guide to Amazon Posts

And with that brand registry, you will get access to Amazon posts at some point. This will be a game-changer.

Learn more>

Pick a winning product to sell on Amazon

Here is a fun FREE page from Sellzone. No signup or anything. Just pick your category, keyword, and selling price range and see a page full of products and all kinds of info on that product, including how well it might sell.

I really enjoyed playing with this page and hope you do too!

Play with this tool>

How to avoid search suppression on Amazon products during Holiday Season 2021

Amazon will enforce Search suppression of products that don’t meet title guidelines. All Amazon product submissions and titles must adhere to listed guidelines. Items that are sold under any of the product types listed in this article may be suppressed from search if their titles contain restricted keywords or symbols or do not meet the guidelines

Learn more>

All about coupons and vouchers on Amazon

We all love a good deal when shopping, and the stats have backed this up! On Amazon specifically, sellers using vouchers and coupons have increased sales by 11% on average. We suggest you make sure to utilize these sales drivers in your Q4 marketing campaigns!

Learn more about this>

FBA Wholesale vs. Private Label | Which Amazon Selling Model Has The Best ROI?

Below is a link from one of the owners at AccrueMe (they loan money to Amazon sellers like you) to a YouTube video about which model has the best ROI. I think he has an interesting perspective.

SPOILER ALERT: If you don't have time to watch the video, it is a tie. But it is interesting how he makes his point.

See the video>
amazon powwow
Amazon PowWow Miami is here!

Look forward to an action-packed day on November 2nd, when sellers and vendors from around the globe will meet in person to network, exhibit, and hear from leading experts in the Amazon and eCommerce space.

The event will commence at 11 a.m. with an exciting opening ceremony by the event organizers, Mac Schlesinger, Yehuda Susskind, and Joel Wolh.
The Tradeshow floor will be open all day from 11 a.m. -7 p.m. in the main ballroom. There will be entertainment, a variety of food options, and hot & cold beverages throughout the day. Feel free to network, and take a chill on the beautiful gallery overlooking the scenic Miami cruise ship port.

Speakers will give their talks from noon to six.

November 2, 2021
Regular ticket $150
VIP ticket $300

Save your spot>

Helium 10's QR Code Generator

Did you know that when you sign up for a FREE Helium 10 account, you’ll gain access to a suite of their most powerful tools geared towards building, growing, and maintaining a successful business on Amazon? Along with their most popular keyword and product research tools like Black Box and Xray, you’ll also be able to try their QR Code Generator.

A QR code is a quick and easy way to help customers link directly to your brand. Setting up your code takes just minutes. All you need is a URL destination to get the user engagement ball rolling.

A custom QR code lets you:
• Allow customers to recognize, interact with, and follow your brand
• Gather feedback to improve your product
• Promote marketing materials and selling opportunities
• Integrate a virtual buying component to enhance customer experience
• Measure your reach to your target audience with real-time analytics

Spread brand awareness and promote customer engagement with your new branded QR code. Try it for free now when you sign up for a Helium 10 account.

Check it out>

Amazon Success Story

Gloria L. Williams had her own business as a pedicurist for 20 years, including landing a job at HARPO Studios in Chicago as an onset nail technician. One day she went to work wearing a Footnanny t-shirt and Oprah Winfrey tweeted about her brand and products changing her life forever. This was 2011. All of a sudden, Williams was getting requests from all over the world, not just the US, and she needed help, so she turned to Amazon.

In 2014, one of her creams made it into Oprah’s favorite things list, giving her business yet another boost. Her business grew even during Covid-19, as her successful line of products became even more appealing as people did not have the option to go to their usual spa. Williams said she was able to meet demand because earlier last summer, she had made the decision to drive even more stock through Amazon’s fulfillment.
ppc mastery summit
This Summit brings together many speakers to help Amazon sellers take advantage of opportunities the holiday season presents in terms of sales in a short period of time. Paid advertising is still the best way to profitably drive sales in the fourth quarter… if done right. If not done well, your profits can be gobbled up by the extra ad spend around the holidays.

Are you ready to take your PPC ads to the next level this Q4 (and beyond)?

October 12, 2021


Register here>

Extended Holiday Returns Policy

The Amazon Extended Holiday Returns Policy for 2021 requires that most of the items purchased between October 1, 2021, and December 31, 2021, be eligible for return through January 31, 2022. We will automatically authorize returns on your behalf to reflect the Extended Holiday Returns Policy.

This link takes you to a page with the return rules for various kinds of products.

See Amazon's rules>

Amazon Accelerate

Amazon Accelerate is an annual conference hosted by Amazon for the seller community. The event features keynote announcements, educational sessions, and networking opportunities.

Attendees will learn about the newest products and services Amazon is launching to support seller success. This year's free virtual event is open to all sellers interested in taking their business to the next level, together with Amazon.

October 20-21, 2021
Virtual Event

Sidenote: This was outstanding last year and I highly recommend it.

Save your spot>

Liability Insurance for Amazon Sellers

In August, Amazon announced that it was adding a section to Seller Central where a mix of handpicked startups and traditional providers — namely Chubb, Hiscox, Markel, and Liberty Mutual Insurance, among others — could offer product liability insurance directly to Amazon third-party sellers.

In this episode of the Buy Box Experts podcast, James Thomson is joined by Scott Letourneau from Sales Tax System and Matt Lovell from Well Insurance to discuss the recent product liability requirements being enforced by Amazon. Together, they talk about the factors that affect the cost of product liability insurance coverage, what third-party sellers need to know about staying compliant on Amazon, and their advice for reducing your eCommerce business risks.

Listen to the podcast>


  • The deadline has passed to submit lightning deals and coupons for Black Friday, but the submission deadline to submit 7-Day Deals for Black Friday Event 2021 has been extended to 22nd October 2021.
  • To avoid running out of stock for your deals and discounts during the holiday season, make sure that your inventory arrives at fulfillment centers by these dates:
    Black Friday and Cyber Monday: November 15
    Christmas: December 11
  • Real invoices from seemingly good suppliers continue to be unaccepted for brand gating or category reapproval at an alarming rate. Regardless, please resist the urge of submitting invoices from ungating companies that get you suspended forever.
  • Amazon is reportedly spending $50 million a year building a smart fridge with computer vision technology (to keep track of what’s inside).


BQool is an AI-powered solution that provides repricing, feedback, and review management along with seller optimization assistance. The tools are available for Amazon US, CA, UK, DE, FR, IT, ES, JP, and MX. The Amazon repricing tool updates prices multiple times per hour and reprices downwards to help win the Buy Box and reprices upwards to close price gaps and boost margin. BQool monitors Amazon 24/7 to detect price changes ahead of your competitors and pushes the repricing frequency to its maximum capacity of every 5-15 mins.

The AI repricer is based on machine learning which has a self-learning algorithm that recognizes competitors’ pricing patterns so it can learn from historical and current data and become more intelligent over time.

BQool’s machine learning also deciphers the Amazon buy box algorithm to reprice listings with the most optimal price to win the Buy Box. The repricer requires minimum maintenance on a user’s part and it streamlines repricing setup significantly. There is no need to adjust repricing rules constantly to adapt to different competitors as the AI will achieve this automatically in real-time.

No more detailed and customized rules, just a few settings, and choose the below AI strategies, the AI will handle the rest. Here are the three settings:
  • AI Buy Box Winner I – Intense Competition
    Reprice aggressively. Recommended fulfillment type: FBM
  • AI Buy Box Winner II – Moderate Competition
    Reprice moderately. Recommended fulfillment type: FBA, FBM
  • AI Buy Box Winner III – Low Competition
    Reprice incrementally. Recommended fulfillment type: FBA
Starts at $24 per month.

Check it out here>

Deals we know about....

Use this Promo Code - A2Z50 for 50% off the lifetime of your subscription to Zonbase
Use this Promo Code - A2ZSC50 for 50% off your first month for Helium 10.
Use this Promo Code - GET50 for 30% off your first three months for Seller Labs software, after your 30-day free trial.
Use this new Promo Code - A2Z_10_6MON_2021 for 10% Off For 6 Months for A2X software

Use this new Promo Code - A2ZSC for 20% off the first month or annual plan for SmartScout
NOTE: Above offers are subject to change.
Thank you for reading. I wish you unbelievable success. Selling on Amazon can be challenging sometimes, goals can be achieved by working hard and not giving up.

Any suggestions about our site or this newsletter are welcome. Just hit reply and let us know your thoughts.

Keep sourcing, keep selling, keep learning, keep growing.

You can do this!

Visit our website for all sorts of Amazon resources:
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And more.....

Happy Selling on Amazon.

Making Sense Of Selling On Amazon

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