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Hello Amazon Seller,
Thank you for being a subscriber, and thank you for opening this email.
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Your future is created by what you do today, not tomorrow.
Robert Kiyosaki
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This email may contain affiliate links which means we may earn referral fees if you make a purchase through our links, without any additional cost to you.
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Prime Day Delivered the Two Biggest Days Ever for Small & Medium-Sized Businesses
And members saved more than any previous Prime Day. In the two-week lead-up to Prime Day, customers spent $1.9 billion on small business products during the Spend $10, Get $10 promotion period, more than a 100% year-over-year increase compared to the Prime Day October 2020 promotion.
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Members shopped more and saved more than any other Prime Day, and some of the best-selling categories around the world included electronics and Amazon Devices—plus Prime members have already started shopping back-to-school items, purchasing more than
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- 600,000 backpacks
- 1 million laptops
- 1 million headphones
- 240,000 notebooks
- 40,000 calculators
- 220,000 Crayola products
Some of the best-selling items excluding Amazon devices in the US were:
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- Waterpik Electric Water Flosser
- Orgain Organic Plant-Based Protein Powder
- 23andMe Health DNA Test
- iRobot Roomba 692 Robot Vacuum
- Instant Pot Duo Plus 6 Quart 9-in-1 Pressure Cooker
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Prime Day Cleanup
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The post-Prime Day feedback frenzy is here! Sellers have only 30 days to request feedback and reviews, so now is the time to automate your review requests.
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Sellers usually see a 32% increase in positive reviews in the first 10 days after Prime Day. Don't miss out on the best time of year to maximize your reviews!
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A lot goes on up to and during Prime Day. Did you increase ad budgets to stay competitive? Did you create any specific Prime Day post-purchase emails? Do you need to update your Store or product listings to remove the mention of “Prime Day”? Make sure to do a bit of after-part cleanup.
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Don't have software to automate your feedback and reviews?
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Amazon is removing big sellers over fake reviews
Amazon has stopped RAVPower, Taotronics, and Vava from selling electronics accessories, such as chargers and power banks, on its platform over fake review concerns. Just last year, the company blocked around 200 million fake reviews before they became visible to shoppers.
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To give you an idea of how seriously Amazon is now taking counterfeit and fraud; there are 10,000 employees at Amazon working solely in this area. That’s a department that’s bigger than most companies!
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Amazon Prime Day is actually a bummer for these sellers
Typically this is one of the biggest sales days of the year. However, many sellers simply haven’t been able to participate due to consumer demand outstripping supply and ongoing supply chain issues. Just another drawback of COVID-19.
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I know this first hand as some of the items I sell just didn't make it off the boat in time this year.
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Fighting Back Against Black Hat Tactics
I am always amazed that sellers of their own private label brands face as many listing attacks as they do.
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The attacks themselves are no surprise. For years, they’ve been going on given a highly competitive marketplace where some sellers compete by trying to cheat. What unnerves me is the many kinds of abuse these brands see without a reliable means to report it, and how easy it is to attack another seller without consequences.
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Nowadays, hundreds of third-party service providers exist for the sole purpose of helping a seller attack their competitors. Aside from a few targeted lawsuits and intermittent seller account suspensions, Amazon hasn’t slowed black hats down.
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Amazon sellers need to understand the nature of these attacks and how to report them properly.
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The above is an excerpt from another awesome post on WebRetailer.
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Introducing Audience: A New Way to Do Market Research
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Audience is a powerful new market research tool from Helium 10 that can poll targeted audiences and get instant feedback on listing images, marketing copy, and more.
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Customize Your Target Audience
Send your poll to a specific demographic or test group to receive the most detailed data on your potential listing. Looking to poll Amazon Prime members between the ages of 25-35 who own pets? Audience can do that!
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The price starts at $50 per poll. I bring this up because it offers a way to poll Amazon Prime members. That's pretty great!
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What Is The Amazon Custom Program All About?
Amazon continues to be one of the biggest online marketplaces thanks to its wide range and variety of products and Amazon Custom is there to make your products stand out among your competition.
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Amazon Custom can make your products unique. It allows shoppers to personalize, customize, or configure their products before purchasing them from you. So, basically, you’d be selling your same product, but with the possibility of having customers mix and match fonts, text and images
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If you are bringing in goods from China...
China, US, & EU Shipping Updates for the Month of June
Make sure your inventory strategy is taking into account the current dynamic global shipping and freight situation. And it is not good.
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Now is the time to order your products from China if you expect to have them by Q4.
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Wondering How to Get Ungated on Amazon in 2021?
Amazon’s restricted categories (also known as gated) inspire both intrigue and critique. Should you steer clear or is it a potential goldmine?
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In our opinion, while the approval process for gated categories can be difficult, there are benefits to selling restricted categories too. Check out this blog to find out why people sell gated categories and how exactly you can get ungated on Amazon.
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Sponsored Brands Advertising Webinar
With all the stores and brands on Amazon, how can you make yours stand out?
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In this webinar, Jungle Scout explores a strategy to increase sales, encourage traffic to your storefront, and maximize your brand visibility: Sponsored Brands Ads.
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They will dive into three types of Sponsored Brands ads — Product Collection, Store Spotlight, and Video. Plus, Jake shares his top tips to improve your ad performance on Amazon.
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In this webinar and live Q&A, learn more about:
• The value of Sponsored Brands ads for your business
• Best practices for creating Sponsored Brands content
• The difference between Sponsored Brands and Sponsored Products
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June 30 at 2:00 p.m. CST / 12:00 p.m. PST
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With Prime Day, you have a large influx of sales which means a larger opportunity to request product reviews! Shoppers need reviews to know whether they can trust your product or not. Use Seller Labs PRO for that kind of social proof and product trust.
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This month only, sign up for Seller Labs PRO, use the code SUCCEED, and save 30% off 6 months of your subscription! That’s enough of a discount to get you through the rest of 2021. If you’re new to Seller Labs PRO, you’ll also still receive a free 30-day trial. Talk about savings!
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Promo code valid through June 30, 2021, 11:59 pm EDT
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Guide to Navigating the New Amazon Seller Central
Get an in-depth overview of the key features in Seller Central, including the updates Amazon made to the platform in May.
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IO Scout
IO Scout is a web-based research tool that allows Amazon sellers to evaluate over 150 million products according to revenue, sales, stock status, and other details.
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Conduct product research for Amazon, analyze the niche, and explore the history of goods to get your desired profit. The software will help you find Amazon items with low competition and high margins and is the perfect tool for private labeling, drop shipping, and retail arbitrage. It also includes a Chrome extension for enriched product and niche data information right on Amazon pages. A free FBA calculator is also included.
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The software allows you to set search filters, including price, stock information, sales, reviews, sellers, and more. Spy on competitors, predict your sales, and benefit from the free sales estimator. Estimate the number of monthly sales based on the product’s sales rank (BSR). See which products are most popular with buyers by analyzing the pricing history or past performance of an item. View all reviews for all of the 150 million products in its database.
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Track hundreds or even thousands of products using bookmarks to get accurate data updated on an hourly basis. Discover trending products using the product history of each of the products.
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