June 18, 2021

Hello Amazon Seller,

Thank you for being a subscriber, and thank you for opening this email.

I was out out Microsoft today looking for the download for a utility that lets you hide/skip updates on Windows 10. The page was a 404 and I ended up in the forums where the person answering questions described himself this way:

"I'm Greg, awarded MVP for eleven years, Volunteer Moderator, and Independent Advisor here to help you until this is resolved."

So the forum goes on for 4 months with no resolution and lots of complaints. The last comment was so classic...it really made me laugh:

"Dear Greg, (awarded MVP for eleven years, Volunteer Moderator, Independent Advisor, Hero of the People, King of the Forums and God of the Universe) Can you tell me (errant, mere mortal) please how the world's utmost software company with 140,000 employees can't fix a f***** download link for 4 months?"

It made me laugh and gosh did I need that.

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Jeff Bezos is going to space for 11 minutes. Here's how risky that is

Jeff Bezos can have anything. He could circle the globe in a private jet or sail it forever in a fleet of megayachts. He could afford to buy the whole NFL; he could buy an archipelago for his family and friends; he could buy over 65,000 Bugatti Chirons (base price $2.9 million), even though only 500 are being built. As the world's richest person, the possibilities are endless. But Bezos appears ready to risk it all for an 11-minute ride to space. And he is taking his brother with him.

And there was an auction for a third passenger and the winner paid $28 million dollars for the thrill of going up to the edge of space with Bezos.

Just how risky is his decision?

Find out here>

And in a bit of silliness, there is a petition urging Bezos be denied re-entry to earth. If you would care to participate click the change.org link:

The Change.org petition, which was launched five days ago and has been signed by nearly 7,000 people as of Tuesday morning, is urging that the Amazon founder be denied re-entry into Earth's atmosphere following Blue Origin's first passenger flight set for July 20.

Prime Day 2021 - June 21 and 22

Prime Day 2021 will take place on the 21st and 22nd of June. Expect a big spike in traffic on Amazon over these two days. You don't have much time to prepare, so if you don't have a plan for Prime Day, get to work now.

Here is a great article from Steven Smotherman with tips you might not have thought about.

8 Tips for Making the Most of Amazon Prime Day

Amazon Ads Are Getting More Expensive

Amazon ad costs are on the rise: Has your Amazon advertising spend increased lately? Well, you’re not alone. Advertising on Amazon now costs, on average, $1.20 per click. That is up 30% from $0.93 at the start of the year and up over 50% year-over-year. That’s a lot of ad spend!

Below is a link to another great article by MarketPlace Pulse covering this issue.

Read more>

Drop-Shipping Memo

The official Amazon policy page on drop-shipping was recently updated to make clear what Amazon deems prohibited activities.

Sellers are not allowed to ship from the supplier directly to the buyer and have another retailer’s contact information on or inside the package.

Read Amazon's Policy>

How to Prepare an Amazon Product Launch in 2021

Below is a link to another excellent article from Helium 10 about product launches. While they can’t possibly list everything your particular product needs at launch, they cover a few of the major things you MUST NOT MISS while preparing to launch your product on Amazon.

The article listed some things I would never think of on my own, so I thought I would share.

Read more>

Complete Guide to Understand and Increase Amazon Seller Rating

Being the largest marketplace, it becomes challenging for sellers to compete with a plethora of other sellers, which means a seller must generate as well as maintain a positive reputation.

In short, a seller must know the way to improve the seller rating. Never forget that Amazon always favors those who have good reviews and sell quality products at an affordable price.

An Overview of This Article
  • Amazon Seller Rating Explained
  • How Does Amazon Calculate Seller Rating?
  • Is Amazon Seller Rating Important?
  • How To Increase Amazon Seller Ratings?
  • Conclusion
Read the article>

How To Prepare For Selling Back To School Items On Amazon

Ever thought about selling back-to-school items on Amazon? If so, now’s the time to get ready for BTS 2021. Let’s talk about what the months ahead may look like, and how to sell back-to-school items on Amazon safely and successfully.

Read the article>

Jungle Scout always has deals on their software during Prime Days. The sale starts today, June 18 -22.

The most anticipated online shopping event is almost here! And what better way to celebrate than scoring a deal?

For a limited time, save more than 60% on select Jungle Scout plans during Prime Week. Whether you’re just starting out selling on Amazon or want to scale your business to new heights, there’s something for every seller.

Each plan will come with exclusive bonuses, including:
• Step-by-step sellers guides and a product checklist for 2021
• Priority customer support
• A chance to win one of five $100 Amazon gift cards

Take it a step further with the Master Bundle and get access to Freedom Builder Bootcamp — their complete training course for selling on Amazon, plus an extra seat.

Build a business worth celebrating with Jungle Scout.

Make Sure You Are Not Overpaying Amazon For Shipping!

A couple of inches may seem small but incorrect product dimensions can wreak havoc on your Amazon profits.

Over the last few months many Amazon sellers have lamented increased shipping costs, increased production costs, increased tariffs, and more. Have any of these things been eating into your profit margins?

Here's how to check your FBA fees>

The Ultimate Guide to Winning the Buy Box on Amazon

Every sale on Amazon comes through the Buy Box in one form or another. In most cases, through the Buy Box winner. Although it’s a tiny little white box, it yields a great amount of power with Amazon shoppers. As with anything else with great power, you must master how it works, how to protect it, what to do if you lose this power and how to harness each element for total mastery over it.

Read more about this>
seller labs sale
Amazon has clearly stated that third-party sellers can ask for reviews and feedback and can do so using software like Seller Labs PRO.

With Prime Day, you have a large influx of sales which means a larger opportunity to request product reviews! Shoppers need reviews to know whether they can trust your product or not. Use Seller Labs PRO for that kind of social proof and product trust.

This month only, sign up for Seller Labs PRO, use the code SUCCEED, and save 30% off 6 months of your subscription! That’s enough of a discount to get you through the rest of 2021. If you’re new to Seller Labs PRO, you’ll also still receive a free 30-day trial. Talk about savings!

Promo code valid through June 30, 2021, 11:59 pm EDT

Check it out>
What does Seller Labs do for you? Read our review? >

Guide to Navigating the New Amazon Seller Central

Get an in-depth overview of the key features in Seller Central, including the updates Amazon made to the platform in May.

Get more info on this>


SmartScout is a relatively new software for Amazon sellers. I am really blown away by the deep dive it can take into Amazon's data. You owe it to yourself to go to our review and watch some of the videos.

SmartScout is a tool for Amazon Sellers that can quickly find brands and products that match specific criteria. It was built by Scott Needham, a massive Amazon seller who owns BuyBoxer. This is the software he used to build his impressive Amazon business, which sells over 300,000 products. The data comes from deep within Amazon.

There are tools in this software that you will not see anywhere else. Their FBA Calculator tells you what exactly needs to change with a product as far as size and weight in order to be put in a cheaper tier. This is invaluable for private label sellers.

Their traffic graph will show you how many people saw your products and where that traffic came from. This tells you which products to focus on with advertising and what is most important to stock.

The traffic flow map will show what products are usually suggested by Amazon as an “also bought with” product. This can help tremendously with possible bundles and also which other products to target so your ad shows up on their page.

With the subcategories tool, you can quickly scan all the subcategories within any category on Amazon using SmartScout's intuitive file directory system. Perform in-depth analyses of products and brands on Amazon within similar or related subcategories so you can expand your product offerings

If you are an agency then this software is excellent for finding Amazon sellers who need your help or whose business you might want to purchase.

The software also gives you access to key filters such as Amazon in-stock rate, the average number of sellers, average selling price, and even sales revenue. The software gives the sales breakdown of each brand to find which sellers are doing most of the volume. It also lets you see which brands are private-labeled.

One of the best features of SmartScout is seeing which products are out of stock across Amazon categories. No other software seems to do this. And if you can find those products elsewhere and send them to Amazon, you can usually name your price if it is a hot product.

You can find our write-up on it here with videos>

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