May 14, 2021

Hello Amazon Seller,

Thank you for being a subscriber, and thank you for opening this email.

I bought a sail for my boat on Amazon the other day.
Today it dawned on me that it's not the right size so I called to cancel. They said it's too late. "That sail has shipped."

This email may contain affiliate links which means we may earn referral fees if you make a purchase through our links, without any additional cost to you.

Amazon blocked 10 billion listings in counterfeit crackdown

Last year (2020), Amazon took a stand and blocked 10 billion suspected phony listings before any of their offerings could be sold. This is thanks to new tools and technologies that were introduced to combat counterfeiting in 2019. As a result, the number of suspected bad listings that it blocked last year was up about 67% from the year before.

See more>

PPC Mastery Summit - MAY 18-20th

Amazon ASINs: Everything You Need to Know

How much do you know about ASINs? This A-to-Z cheat sheet goes over everything you need to know about your product’s one-of-a-kind fingerprint.
• What does ASIN stand for?
• Is it possible to use an existing ASIN?
• What is the difference between ASIN and SKU?
• How to get an ASIN number from Amazon
• How to create a new ASIN in Amazon
• How to use an Amazon ASIN to find keywords

See it for yourself>
Mastery Summit

AMZ Teardown: Product Listings that Beat the Competition

Selling on Amazon is a constant stream of competition. You’re competing with other sellers, competing for the buyer’s attention, competing for ad space. How do you ensure that you stand out?

It’s all about the listings! From top to bottom, there is a myriad of ways to capture a buyer’s attention and get the sale.

Join Seller Labs’ Jeff Cohen and’s Casey Gauss for a live event on all about listings, how to improve them, and why they need to be fully optimized. We’ll also be doing live “listing teardowns,” so you can submit your ASIN to be included!

Wednesday, May 19 @ 2:00pm EDT

Sign up>

Amazon Webinar On Account Health

Learn how to measure and protect your account health including customer service concerns and policy adherence. This is a webinar direct from Amazon.
May 17, 2021 - 10 am PST

Sign up here>

What it Actually Costs to Sell on Amazon in 2021

This is a beginner's kind of article about the fees to expect at Amazon written by Helium 10. It is well-written so I decided to include it. Here is what they cover:

  • Amazon seller account subscription fees (Individual Sellers vs. Professional Sellers)
  • Fees you pay if you ship your orders yourself (FBM – Fulfillment by Merchant)
  • Fees you pay if Amazon ships your orders for you (FBA – Fulfillment by Amazon)
  • How much commission Amazon charges per sale (Referral fees)
  • Miscellaneous fees
  • Profitability Calculator (To help you figure out how much you’ll actually profit per product)

Read the article>

The 2021 Definitive Guide To Amazon Advertising

For sellers and brands on Amazon, advertising is a critical element of success. So it’s important to understand the opportunities and pitfalls of advertising on the marketplace.

Teikametrics totally updated their new free Amazon ads ebook for 2021. You’ll see it’s got all the information and insights you need to launch and optimize your Amazon ad strategy.

Their new guide covers:
  • How to win with Sponsored Products, Sponsored Brands, and Amazon DSP
  • What elements of retail readiness need your attention for successful ad campaigns
  • Strategies for profitability on the Amazon marketplace
This isn’t one of those flimsy “ebooks” that turns out to be 9 pages and a meaningless chart. They're giving you 44 pages of detailed information and actionable tips to study, implement, and watch your business take off.

Get the guide>


Posts (beta) - something new from Amazon for brand owners...

Posts is a new way to help drive brand and product discovery and consideration with curated lifestyle imagery in a shoppable feed on Amazon.
Why use Posts
Currently, in beta, Posts delivers your brand story to relevant shoppers as they browse your categories on Amazon. Shoppers can click through Posts to explore your brand’s feed, and discover product pages directly from your feed. Click through from your brand’s feed to your product pages. Posts appear on the Amazon mobile shopping app (iOS and Android) and on the mobile web.

Let Amazon explain it>

Amazon FBA Sales Tax Made Easy – A 2021 Guide!

None of us wants to talk about sales tax. I usually just tune out and run the other way. But this article actually does make it simple to understand. So if you want to know where sales tax collection stands for Amazon sellers, this article is a must. I actually feel better after having read it.

Learn about sales tax>

FREE PPC Audit Tool

Helium 10’s PPC Audit tool will instantly review the data and provide actionable insights based on your specific campaigns. This includes uncovering duplicate keywords, and wasteful spending. It also helps you to see more clearly the metrics in your campaign that are working.

The first thing you need to do is download your 60 day PPC search term report from Seller Central. Then you can upload it on the PPC audit page of Helium 10, then enter your Target ACoS.

Since it is free, you have nothing to lose and only money to gain. So tighten up your Amazon advertising and save money while making more sales.

Check it out>


Before you breeze on by, take another look here. Not only does FeedbackWhiz have raving reviews out on the net, but they also have a Profits and Accounting module that is pretty awesome. It is one of those rare analytics programs that lets you see exactly how much profit you have per product minus Amazon fees and any cost of goods you care to add. I have created crazy spreadsheets in the past trying to keep up with such an elusive number and this is so much better and easier.

They have a new labeling system as well. So you can label all your books or your electronics and get detailed accounting info on each of the labels. Now you will know how your books or shoes are doing in a category of their own.

And the price...the Feedback module starts at $19.99 and the accounting module starts at the same price, $19.99. Their free trial is 30 days, so you can try it out without being rushed.

You can find our write-up on it, including videos showing how it works here.

As an added bonus, they put together a free guide to Profits and Accounting tools. Find it here>

    MacKenzie Scott, the philanthropist, and ex-wife of Amazon founder Jeff Bezos, has found love again: in the arms of Seattle science teacher Dan Jewett.

    The couple's union was announced in March 6 post on the Giving Pledge website, where Jewett signed on to Scott's commitment to give away half her fortune to charity in her lifetime.

    Note: She wasted no time getting over Jeff...I get that.

    This deal goes away at the end of May, so if you want to try A2X now is the time.
    Use this Promo Code - A2Z_20_6MON for 20% Off For 6 Months for A2X software

    Deals we know about....

    Use this Promo Code - A2Z50 for 50% off lifetime of your subscription to Zonbase
    Use this Promo Code - A2ZSC50 for 50% off your first month for Helium 10.
    Use this Promo Code - SAPPHIRE for 20% off your first three months for Seller Labs software.
    NOTE: Above offers are subject to change.
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    Happy Selling on Amazon.

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