May 07, 2021

Hello [subscriber:firstname | default:Amazon Seller],

Thank you for being a subscriber, and thank you for opening this email.

This email may contain affiliate links which means we may earn referral fees if you make a purchase through our links, without any additional cost to you.

Free eBook On Sponsored Products Advertising

If you want to take your Sponsored Products campaigns to the next level, Sellics has the roadmap ready for you!

In their latest eBook, you’ll learn how to:
  • set up and structure your campaigns to achieve your advertising goals
  • optimize your targets and bids for maximum efficiency
  • measure your performance against your direct competitors
  • implement advanced strategies that will take your ads to the next level
And though it’s advanced, they’ve made it easy to follow with helpful campaign structure diagrams and set up checklists. Let’s go!

Get the free eBook and it is awesome>
And a free one-page guide on ACOS, also awesome>

Amazon Restricted Brands List

Below is a link to an extensive list of restricted brands on Amazon. It is important to note that even if a brand is on this list it does not mean that every item under a brand is restricted. Sometimes the whole brand is restricted, and sometimes it is just a certain product or product line within the brand that is restricted. The brands that are on this list are known to be restricted to new sellers, although sometimes it’s as simple as requesting permission from Amazon in order to begin selling.

Check it out>

Amazon Seller Address Verification Postcard

Amazon is focusing on seller verification and sent an email to approximately 1/3 of US-based sellers stating that they are sending a postcard to the address on record to verify the seller's business address. I think it was random and not based on any specific criteria.

I was one of the chosen ones and got the email. Here is how the first part read:
Action Req: Please complete your address verification!

Dear Seller,
As part of our commitment to provide a safe and trustworthy shopping experience for our customers and selling partners, we need to verify the business address displayed on your Amazon.com seller profile page. Your listings are active and you may continue selling during the verification process.

What happens now?
We will mail a unique code to your address on file, which you will need to enter in Seller Central within 60 days [i.e. 2021-07-02]. If you have recently completed this action, please ignore the rest of the email. To start verifying your address, follow the steps below:

If you don't verify your address, Amazon will withhold disbursements.
A postcard, really? SMH

UPDATE: It only took a couple of days and the postcard is at my p.o. box. I get an email when anything arrives. They sent it in a UPS 2nd Day Air envelope. They seem to be super serious about my business address being what I said it is.


AMZ Teardown: Product Listings that Beat the Competition

Selling on Amazon is a constant stream of competition. You’re competing with other sellers, competing for the buyer’s attention, competing for ad space… How do you ensure that you stand out?

It’s all about the listings! From top to bottom, there is a myriad of ways to capture a buyer’s attention and get the sale.

Join Seller Labs’ Jeff Cohen and Thras.io’s Casey Gauss for a live event on all about listings, how to improve them, and why they need to be fully optimized. We’ll also be doing live “listing teardowns,” so you can submit your ASIN to be included!



Wednesday, May 19 @ 2:00pm EDT

Sign up>

The Amazing Listing: an Amazon listing optimization contest, powered by PickFu

How do you create the best Amazon listing? PickFu put four e-Commerce agencies to the test in a first-of-its-kind competition. The challenge: to optimize an existing Amazon listing. This is The Amazing Listing. The agencies had unlimited use of PickFu, a consumer research tool for e-Commerce sellers and businesses of all kinds.

They were judged on the creativity and execution of their listing’s visual language and copywriting. Watch the video to find out who won this Amazon listing optimization contest — and discover what will make your product listing not just great, but amazing.

NOTE: If you would like to use PickFu to do polls or other types of testing on your packaging, logos, or other ideas, use this code for 50% off....A2ZSC

Watch the video>

Amazon Lightning Deals: All Your Questions Answered

As most salespeople know, creating a sense of urgency is one of the most effective ways to convert a customer. This is the secret behind the power of Amazon Lightning Deals. These popular flash sales have a reputation among sellers for being a quick means to sell a lot of inventory. Unfortunately, it doesn’t always work out that way.

Running a successful Lightning Deal not only requires a detailed understanding of how they work but more importantly, a recalibration of what to expect in terms of results. It’s not just about immediate sales. The risk matters as much as the reward.

Some deals cost sellers more than they earn from them, while others trigger a halo effect that increases product sales well beyond the end of the promotion. Here is everything you need to know about how to run deals that flare instead of fizzle.

Below is the link about this topic to yet another excellent Webretailer article:

Read the article>

How to Add Video to Your Amazon Listing

Amazon has launched a new feature where you can add a video to your Amazon product listing which will help your business increase sales conversions. According to recent statistics, 45% of people watch more than an hour of Facebook or YouTube videos a week, and 51% of marketing professionals worldwide name video as the type of content with the best ROI.

Pro Tip: This feature is only open to professional sellers who have been approved as brand owners through Amazon Brand Registry Program.
Brands on Amazon from various categories and sizes are already leveraging this new Amazon video listing feature.

Note: This article is from October 2020 but might be helpful to some of you.

Read the article>

How to Improve Your Amazon Inventory Performance Index Score

A big determinant of success as an Amazon seller is how well you can manage your inventory. With proper inventory management skills come reduced storage fees and inventory costs, and increased overall profitability.

Amazon has a built-in metric to help sellers gauge their inventory performance over time: the Inventory Performance Index, or IPI. The IPI is designed to help sellers fully understand the health of their inventory, so they can be as efficient and as profitable as possible.

So what exactly is the Inventory Performance Index score, how is it measured, and how does it affect you? Jungle Scout will go over all of this and more.

Learn how to do it>

About Brand Catalog Manager

The Brand Catalog Manager is a tool available exclusively for brands. It lists all products from your Brand being sold on Amazon. It gives you visibility into who is selling your products, what kind of experience your customers are having, and what the projected sales opportunity is for products without a Brand-direct offer.

Currently, Brand Catalog Manager access is restricted to brand owners.

Learn more from Amazon>

FREE PPC Audit Tool

Helium 10’s PPC Audit tool will instantly review the data and provide actionable insights based on your specific campaigns. This includes uncovering duplicate keywords, and wasteful spending. It also helps you to see more clearly the metrics in your campaign that are working.

The first thing you need to do is download your 60 day PPC search term report from Seller Central. Then you can upload it on the PPC audit page of Helium 10, then enter your Target ACoS.

Since it is free, you have nothing to lose and only money to gain. So tighten up your Amazon advertising and save money while making more sales.

Check it out>

SellerMobile

For those of you interested in running your Amazon business from your PC/MAC, phone, tablet, or even a SmartWatch, here is software that will let you do that. You can even get pinged when you make a sale...make that alert sound a cha-ching!

SellerMobile is an advanced cloud-based software solution that offers a full suite of mobile and web-based tools and analytics. Track your orders, inventory, products, listings, keywords, profitability, stock counts, loss of sales, refunds, and more. Scan any bar code to analyze product profit; see the price history, and track your favorite products. Analyze and understand your Amazon ad campaigns, keywords and search terms. The keyword analysis tool is built to help you pinpoint high-ranking keywords for your product listings. Automate feedback and review requests using the professionally designed default templates or create your own. Based on research, deliver your messages at the prime time of the day when buyers are more likely to react to your feedback requests. The repricer tool will continually monitor and adjust prices for all of your listings. Click to see sales forecast, restock suggestions, lead times, and potential losses if restock is not completed as recommended.

You can find our write-up on it, including videos showing how it works here.


    Save 10% off of your first month with A2Z10

    Amazon CEO Jeff Bezos told U.S. lawmakers last year that the company has a policy prohibiting employees from using data on specific sellers to help boost its own sales.
    “I can’t guarantee you that that policy has never been violated,” he added.
    Now it's clear why he chose his words so carefully.
    An internal audit seen by POLITICO warned Amazon's senior leadership in 2015 that 4,700 of its workforce working on its own sales had unauthorized access to sensitive third-party seller data on the platform — even identifying one case in which an employee used the access to improve sales.

    SIDENOTE: It's not all roses and butterflies at Amazon. We all know that. Just don't let it distract you.

    Read the Politico article>

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    Happy Selling on Amazon.

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