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Hello Amazon Seller,
Thank you for being a subscriber, and thank you for opening this email.
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This email may contain affiliate links which means we may earn referral fees if you make a purchase through our links, without any additional cost to you.
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Goodbye ASIN Level Quantity Limits, Hello Storage Type Level Restock Limits
Amazon set stock limits for new products to 200 last fall. That seemed to do more harm than good, even causing sellers to delay launching new products.
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And so now Amazon has changed its mind, but the new rules can cause huge, expensive problems for those sellers who sell a lot. Here was their announcement:
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“Effective April 22, 2021, FBA products will no longer be subject to ASIN-level quantity limits. Instead, restock limits will be set at the storage-type level, offering you more flexibility in managing your shipments.”
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Sounds good, right? It might be okay for some sellers, but for high-volume sellers, not so much. This inventory capacity also includes your inbound shipments. The sellers out there who do big numbers, will all of a sudden be completely cut off from launching new products at all!
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The problem is there is a different limit for each seller, based on numerous factors. And to make matters worse, knowing what your limits are can be hard to find.
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NOTE: I think it is a bit rude to announce this the same day it goes into effect, during a pandemic, and while sellers are trying to plan for Prime Day.
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If this interests you, please read these article:
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Amazon Posts $108.5 Billion In Sales, Smashing Expectations In Best First Quarter Ever
Seattle-based Amazon reported revenue of $108.5 billion in the first quarter, surging 44% year over year and beating out analyst expectations of $104.5 billion.
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Boosted by stimulus checks and improving sales of Amazon Web Services (AWS), net income hit $15.79 per share, or roughly $8.1 billion—eclipsing expectations of $9.54 per share and more than tripling from $2.5 billion one year ago.
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Amazon Testing New Customer Email Feature
More big news this week comes with Amazon's announcement of a new email tool that will allow brands to email customers with news of new products and promotions.
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The feature has rolled out to a select few sellers and will only be available to brand-registered entities once the full roll-out begins.
Hopefully, Amazon will take responsibility for creating awareness, incentivizing adoption, and creating a smooth user journey.
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eBay and Walmart Prohibit Use of Amazon Logistics
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In a post on Thursday, Amazon announced:
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“We are adding the option to block orders from being shipped by Amazon Logistics, for a 5% surcharge. Because sales channels like eBay and Walmart prohibit the use of Amazon Logistics, you will be able to block this shipping method at the account level within your FBA settings or for individual orders.”
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Another piece of intel from Amazon:
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"We will implement moderate increases in fulfillment fees (about 3% on average) to reflect changing fulfillment, transportation, and storage costs. This increase is in line with the industry average increases for fulfillment services."
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And another hopeful little nugget of info:
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"You can now sign up to be put on the waitlist for the beta test of the unbranded packaging and international shipping features."
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NOTE: While eBay and Walmart prohibiting the use of Amazon Logistics is old news, it seems like everyone does it anyway.
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Introducing Amazon Salon
Okay, I know that this is in London, but it is so out-of-the-box even for Amazon, I had to share it.
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At Amazon Salon, customers will be able to experiment with different virtual hair colors using augmented reality technology, enjoy entertainment on Fire tablets at each styling station and capture their new look in a dedicated creative area.
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Showcasing a selection of bestselling professional hair care products, the salon will also test new point-and-learn technology, where customers can simply point at the product they are interested in on a display shelf and the relevant information, including brand videos and educational content, will appear on a display screen. To order the products, customers can scan the relevant QR code on the shelf to visit the product detail page on Amazon.co.uk and purchase, with delivery direct to their home.
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Amazon Salon will initially be open to Amazon employees only before it opens to bookings for the general public in the coming weeks. This will be an experiential venue where they showcase new products and technology, and there are no current plans to open any other Amazon Salon locations.
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Amazon SEO 101 - How To Optimize Your Product Listing(s) To Rank Organically
Think you understand the power of Amazon SEO? How it can improve your chances of appearing at the top of the Amazon search results page when done right? Well, in this guide, ZonGuru will tell you exactly what Amazon cares about (and what you should too) when it comes to SEO and optimizing your product listings to rank organically.
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What is JungleCon you ask? This is your passport to all things Amazon. Designed for aspiring and seasoned sellers alike, this free virtual conference explores a variety of engaging seller topics.
JungleCon will feature presentations, tutorials, and insights from Amazon experts. Upgrade your selling strategy and take your business to new heights.
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Embark on your journey to Amazon success. JungleCon is a free, two-day conference for sellers presented by a crew of Amazon experts.
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May 5-6, 2021 | Online
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Amazon Advertising Report | 2021
It’s no surprise that e-Commerce's explosive growth has affirmed consumer loyalty to Amazon — 74% of consumers go to the Everything Store to begin their product searches. 56% of U.S. consumers say that if they were only able to buy products from a single store, it would be Amazon.
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Now more than ever, sellers, brands, and agencies are turning to Amazon advertising to target ready-to-buy shoppers and stand out from the competition.
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Did you know that Amazon’s ad revenue was up 66% in Q4 2020 compared to the previous year? And the trend is only continuing.
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75% of sellers currently use at least one type of sponsored PPC advertising, and over a third (34%) of Amazon sellers plan to spend more on strategic advertising this year.
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Introducing Jungle Scout’s 2021 Amazon Advertising Report!
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This in-depth advertising report explores insights from 500,000 campaigns to highlight how brands and sellers are spending their ad dollars on Amazon. In the report, they share:
• The current and projected landscape of Amazon advertising
• The various methods of Amazon advertising and which ones consumers find most appealing
• How sellers are allocating their ad budgets and measuring ROI
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Amazon vs. Shopify: Keep an Eye on the Battle
There’s a behind-the-scenes battle going on between the two biggest eCommerce platforms in the U.S. that could have big implications for merchants. After much media speculation at the end of 2020 about whether Amazon would launch a service to go head-to-head with Shopify—or perhaps acquire Shopify outright—Amazon bought an Australian company that could help it compete directly.
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Read why the rivalry matters to online merchants, and how understanding it can help retailers select the right eCommerce channels for their goals.
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FREE PPC Audit Tool
Helium 10’s PPC Audit tool will instantly review the data and provide actionable insights based on your specific campaigns. This includes uncovering duplicate keywords, and wasteful spending. It also helps you to see more clearly the metrics in your campaign that are working.
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The first thing you need to do is download your 60 day PPC search term report from Seller Central. Then you can upload it on the PPC audit page of Helium 10, then enter your Target ACoS.
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Since it is free, you have nothing to lose and only money to gain. So tighten up your Amazon advertising and save money while making more sales.
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ZonGuru
Zonguru is a cloud-based solution that provides several tools for Amazon sellers. They are now the first-ever Amazon Seller Toolkit to be fully integrated with Amazon North America, Europe, and Australia Marketplaces! Europe and Australia are expanding rapidly. One of ZonGuru's main features is the Niche Rater. It can help you find profitable deep niches in each of these markets. They also just recently added an automated Review Automator.
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