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Hello Amazon Seller,
Thank you for being a subscriber, and thank you for opening this email.
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Jeff Bezos Is Stepping Down - Wow!
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Jeff Bezos said Tuesday that he will step down as chief executive of Amazon, leaving the helm of the company he founded 27 years ago.
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Bezos will transition to the role of executive chair in the third quarter of this year, which starts July 1, the company said. Andy Jassy, the chief executive of Amazon Web Services, will take over as CEO of Amazon.
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In a memo to employees, Bezos said the transition will give him "the time and energy I need to focus on the Day 1 Fund, the Bezos Earth Fund, Blue Origin, The Washington Post, and my other passions."
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The State of the Amazon Seller | 2021
This annual study explores the sellers who drive a huge portion of Amazon’s $386 billion annual revenue. In 2021, Jungle Scout gathered insights from nearly 5,000 entrepreneurs, brands, and businesses.
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- 85% of Amazon sellers are profitable going into 2021, and 62% saw profits increase in 2020.
- 51% of Amazon sellers say their sales increased during and/or because of the COVID-19 pandemic.
- 39% of Amazon sellers are selling or considering selling on Walmart.com in 2021.
Download the full report for more insights, including:
• Top product categories
• Amazon seller profitability and sales figures
• Biggest challenges and opportunities for sellers in 2021
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Amazon Webinar On Improvements To Sponsored Display Ads
Staying ahead of your competition on Amazon in 2021 means understanding where you can find any advantage. Amazon recently debuted new options for Sponsored Display, and they’re going to share details - as they showcase some early successes you can emulate to find that edge.
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In this webinar, Amazon and Teikametrics will discuss new targeting capabilities of Sponsored Display, best practices when it comes to using these as part of your larger strategy, along with a real-world success story.
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Monday, February 8th from 2-3 pm ET.
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Topics covered will include:
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- Using Sponsored Display to complement other Amazon Advertising initiatives
- How to get started with Sponsored Display product targeting
- Tips for creating a Sponsored Display strategy
- Detailing a real-world success story of Sponsored Display product targeting driving sales growth
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Cool New Feature On Amazon
So take a look at the screenshot below. I searched on Amazon for "Wall Decor" and at the bottom of the search page is a new thing called "Related Searches".
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And so if I were paying money to advertise Wall Decor or just selling it, I would incorporate those phrases into my keywords because that is what buyers are searching for. It is almost like Google in a way.
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home decorations for living room
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The format of the 7FSS is structured like a course. You will cover the 5 phases of how an e-commerce business grows and scales. Each day you will focus on one strategy and get several different perspectives from 7-Figure Sellers and e-Commerce experts so you learn multiple ways to approach a strategy to decide which one is the best for you.
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Then at the end of each day, you will have a live recap and Q&A Session with special guest speakers. So you can get your questions answered live to get unstuck and move your business forward!
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You’ll learn things like:
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• How 7 Figure Sellers Select Profitable Products to Sell in 2021
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• The 4 Pillars of a Successful Amazon Launch in 2021
• Mindset and 2021 Marketing Focus for Amazon
• SEO and Organic Ranking Trends
• How to Start Private Label on Amazon with Zero Upfront Costss
• How to Join PPC with EBC to Double Traffic and Conversions on Amazon Listings
• India Sourcing Best Practices for 2021
• ...and more!
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Perks For Creating New ASINs On Amazon
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Amazon started a program a year ago for sellers sending new ASINs into FBA.
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Below are just some of the perks, so if you are introducing new products, you need to sign up so you can qualify for these discounts:
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All eligible new-to FBA ASINs qualify for the following:
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- Free monthly storage for the first 50 units sent to Amazon fulfillment centers for 90 days after the first unit is received.
- Free removals for any of those first 50 units for 180 days after the first inventory-received date
New ASINs in the Apparel; Shoes, Handbags & Accessories; Jewelry; Luggage; and Watches categories can get the following:
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- Free return processing for up to 50 units of each ASIN that customers return to the fulfillment center within 120 days of the first inventory-received date
Sellers who are new to FBA can qualify for the following:
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- Discount on shipping:
- New FBA sellers who enroll in the New Selection program can get the first $100 waived on shipments to fulfillment centers if they use the Amazon Partnered Carrier program. ASINs do not have to be new to FBA to get this discount.
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Important Dates for FBA Sellers: Your 2021 Calendar
Whether you’ve just started selling on Amazon or you’ve been at it for over a decade, it can be difficult to keep track of all the dates, holidays, and important days you need to know. Fortunately, Jungle Scout has the solution for that: the 2021 Amazon Seller Holiday Calendar!
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With this resource, you’ll know months in advance all the key FBA holiday selling dates to help you decide when you should prepare for certain holidays, seasons, and Amazon deadlines. Add it to your own Google calendar and you will always be in the know.
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Start Your Day Virtual Workshop
Seller Labs is offering an exclusive, free event with entrepreneurs and business owners just like you, looking to grow their business in 2021.
There is still so much market available when it comes to Amazon and the greater eCommerce space. Maybe this will be the year you branch out to create your own store. Perhaps it will be the year you finally decide to outsource your advertising efforts so you can focus on expanding your product catalog. Whatever your goals, whatever your journey, this workshop has something for you.
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Other Amazon news:
Great shipping calculator. Sure most of us use FBA or buy the shipping from Amazon. But sometimes we just need to ship on our own. Easyship is free for up to 100 shipments per month. Get great rates due to their bargaining power. And they currently have a cashback offer for new customers - 5% off your shipping for the first month. Their calculator is one of the best we have seen. See it here.
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Start the new year off with cash in hand. Get a Payability Instant Advance of up to $250,000 in 24 hours based on your future Amazon or eCommerce sales - no credit scans. Next day payouts for your Amazon sales with Instant Access. Sign up today and get a $250 sign-on bonus. payability.com
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Deals we know about....
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Thanks for taking the time to read this week's newsletter. If you liked what you read please share it with your network.
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Making Sense Of Selling On Amazon
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