January 29, 2021

Hello Amazon Seller,

Thank you for being a subscriber, and thank you for opening this email.

20 Changes Amazon FBA Sellers Must Know in 2021

2020 was not a year we all could have prepared for, but 2021 is full of possibilities. The Covid-19 situation has changed the way we live, and it also completely changed the way to run business for FBA sellers.

Amazon has been making regular changes in response to the unpredictable in the past 12 months. It’s important for FBA sellers to keep an eye on changes in the marketplace, so they can continue to grow their businesses successfully. BQool has collected new Amazon FBA updates you need to know to keep up so that you can take some specific action for your business in 2021.

See the list>

Key Stats from the Holiday Season on Amazon

An analysis of key metrics across the thousands of sellers using Teikametrics technology clearly shows how shopper behavior differed by vertical during November and December. These changes become even starker when compared year-over-year — and point to critical trends sellers need to adjust to in 2021.

This webinar will take a deep dive into how holiday shopping changed on Amazon in 2020, what the differences were by category, and what sellers like you need to keep in mind this year.

• Highlighting how different verticals fared during the 2020 holiday season
• Detailing changes in click volume and ad prices as compared to 2019
• Underscoring different behavior patterns by consumers over the course of the season
• Outlining new data around what trends to watch on Amazon in 2021

Join us Thursday, February 4th from 1-2 pm ET.

Sign Up>

How to Use Amazon Posts to Your Benefit

So we hadn't heard about this until now....

Amazon recently launched Amazon Posts, a beta program that offers another way to feature your brand and content. So, what is it and how can it benefit your business? In the guide below, they go through the basics of Amazon Posts and discover how to find success using this new Amazon feature.

Read the guide>

Discover Amazon Custom

We didn't know about this either, but now we do and so do you.

Amazon Custom is a store on Amazon.com where shoppers go to customize your products with their text, images, or logos—or from a list of options you provide. Custom products are cross-listed in our store as well as in your specified department.

Let Amazon explain it here>

Important Dates for FBA Sellers: Your 2021 Calendar

Whether you’ve just started selling on Amazon or you’ve been at it for over a decade, it can be difficult to keep track of all the dates, holidays, and important days you need to know. Fortunately, Jungle Scout has the solution for that: the 2021 Amazon Seller Holiday Calendar!

With this resource, you’ll know months in advance all the key FBA holiday selling dates to help you decide when you should prepare for certain holidays, seasons, and Amazon deadlines. Add it to your own Google calendar and you will always be in the know.

Check it out>

Amazon Brand Protection is Broken: Here’s How to Fix It

Below is a link to yet another excellent article from WebRetailer. It is really well written and thought-provoking. It is more of a wish list and suggestion box to help Amazon protect sellers from bad actor sellers who counterfeit and perform other nefarious acts.

Were Amazon to manage product risk preemptively, much of the counterfeiting and poor customer experiences would simply disappear. Customers would be protected, while brand owners would become more trustful that Amazon is protecting them. Let us examine the actions that Amazon could take.

Read the article>

Top Amazon FBA Mistakes – Why Most People Fail FBA & How to Succeed

Stephen Smotherman over at FullTime FBA writes the best articles. Here is another one that we might not want to read but should.

No one likes to focus on the negative. We would all much rather hear the good parts of any story about running an FBA business – the money you can make, the big house or the fancy car you can buy with your FBA earnings, how easy it all is, and on and on and on....

Read the article>

Other Amazon news:

If you source from Alibaba, then you'll be happy to know that Helium 10 has included access to Alibaba right into their Chrome extension. Use XRay to find a profitable product on Amazon and then click to be taken to similar items being sold on Alibaba. Helium 10 has a free plan with basic access to their tools, so it is totally worth checking out. Start with the webinar recap on this page to show you how the tool works, download the Chrome extension, sign up for a free basic account, and go find your winning product. See it here! Let the video start and go to 56:00 to see the Alibaba part.
Or just get the Chrome extension, sign up and run with it.

Great shipping calculator. Sure most of us use FBA or buy the shipping from Amazon. But sometimes we just need to ship on our own. Easyship is free for up to 100 shipments per month. Get great rates due to their bargaining power. And they currently have a cashback offer for new customers - 5% off your shipping for the first month. Their calculator is one of the best we have seen. See it here.

Start the new year off with cash in hand. Get a Payability Instant Advance of up to $250,000 in 24 hours based on your future Amazon or eCommerce sales - no credit scans. Next day payouts for your Amazon sales with Instant Access. Sign up today and get a $250 sign-on bonus. payability.com

Deals we know about....

Use this Promo Code - A2Z50 for 50% off lifetime of your subscription to Zonbase
Use this Promo Code - A2Z_20_6MON for 20% Off For 6 Months for A2X software
Use this Promo Code - A2ZSC50 for 50% off your first month for Helium 10. software
Use this Promo Code - SAPPHIRE for 20% off your first three months for Seller Labs software.
NOTE: Above offers are subject to change.
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