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Hello Amazon Seller,
Thank you for being a subscriber, and thank you for opening this email.
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Amazon is ending the Early Reviewer Program on April 25.
As of March 10, 2021, Amazon will no longer allow new enrollments in the Early Reviewer Program, as they found that One Tap Reviews and Global Review Sharing, have proven more effective in generating more quality reviews than the Early Reviewer Program. Below is their announcement.
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Amazon continuously innovates to improve the shopping and selling experience. Over the past several years, we have made numerous improvements to encourage purchasers to review products on Amazon. These initiatives, such as One Tap Reviews and Global Review Sharing have proven more effective in generating reviews than the Early Reviewer Program. Accordingly, as of March 10, 2021, we will no longer allow new enrollments in the Early Reviewer Program and will stop offering the service to sellers currently enrolled in the program on April 25, 2021.
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For those looking for more info or who want to commiserate, Helium 10 has written an excellent, introspective article about it.
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FDA Finds Hidden Drugs in Nearly 50 Dietary Supplements Sold on Amazon
Well, this is particularly disturbing. Some of the tainted products sold on Amazon were labeled '#1 Best Seller' or 'Amazon's Choice'. Is nothing safe anymore?
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Consumer Reports has written an article about what types of drugs were found in supplements sold on Amazon. The ingredients included sildenafil (the active ingredient in Viagra), tadalafil (Cialis), and vardenafil (Levitra). The agency also found sibutramine, an appetite suppressant; and fluoxetine (Prozac).
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I don't know what the answer will be on this issue...I would say only let manufacturers sell their own products or not at all.
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2021 Will Bring Big Changes to Amazon and Its Sellers
Today, more than 60 percent of consumers start their online shopping searches on Amazon. That trend is unlikely to change, as consumers have grown accustomed to the new normal of digital purchasing. Even seniors have changed their habits and are projected to be a major driver of e-commerce growth in the coming years.
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The results that matter for brands speak for themselves -- Amazon's revenue from its marketplace sellers increased by more than 50 percent in 2020 compared to the previous year.
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As we look ahead into 2021 and beyond, here is what will take place in the Amazon e-Commerce ecosystem that brands need to know.
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Protecting Your Amazon Business
Are there unauthorized sellers selling your ASINs on Amazon? Worse, are they breaking MAP pricing? Stealing the Buy Box?
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Join Teikametrics and Brand Guarde for a webinar covering:
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- How to identify unauthorized resellers
- Uncovering distribution leaks where they start
- Taking action and regaining traction on Amazon
- Realizing your maximum profitability and growing your business
Tuesday, March 23rd from 1-2pm ET
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In this webinar, Rise From the Dead, Mike Zagare, CEO of PPC Entourage joins Jon Tilley, CEO of ZonGuru to discuss how they brought growth back to a real Amazon Product Listing!
🇺🇸 March 25th 2021 / 3.00pm
🇦🇺 March 26th 2021 / 8.00am
The Amazon experts take you step-by-step through how they revived a flatlined listing using just keyword research, listing optimization, and PPC campaign management! Please note, as they want to give attendees the opportunity to ask questions live, they have limited capacity.
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Thursday, 25 Mar 2021, 3:00 PM PST
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How to Actually Increase Your Amazon Traffic
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If you've ever asked yourself how to increase your Amazon traffic, you can get the answers in this webinar with Liz Adamson of Buy Box Experts and Paul Rice of eComEngine:
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• What do I need to do before driving traffic to my Amazon listings?
• Do I need paid advertising or can I rely on organic traffic?
• Where should I start with Amazon ads?
• How much of my budget should I allocate to Amazon advertising?
• Is my brand ready for DSP?
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Webinar is on Wednesday, March 31st at 2 pm ET
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Amazon is Removing Customer List Downloads
Amazon Sellers will no longer be able to re-market to their customers or build customer lookalike audiences on 4/8/2021. These lists are extremely valuable and something that every brand should have in their arsenal. I suggest all sellers download all customers lists as far back as they can so you can always retarget or create lookalike audiences to target new customers similar to yours.
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TikTok Leggings on Amazon
The #1 best-selling clothing product on Amazon for most of January and February was a pair of high waist leggings that went viral on the social app TikTok. “TikTok leggings” is still one of the most-searched terms on Amazon.
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Perhaps this could happen to one of your products. Anything is possible...
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Prime Day submission dates have been announced.
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The deadline for submissions is Friday, April 23, 2021, for Lighting Deals, and Friday, May 28, 2021, for Prime Member Vouchers.
As you may remember, Amazon keeps Prime Day a secret until it is time.
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Elite Seller
This week we added a software product called Elite Seller to our website. We were surprised at how sophisticated and well-written it is.
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If you have more than one Amazon seller account to manage, then this might be the software for you. But it is great if you only have one account, as well. It manages orders, reviews, products, alerts, customers, and much more. It can also help you launch new products with ManyChat and landing pages.
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Other Amazon news:
Payability is currently funding Amazon and eCommerce businesses with capital advances up to $250k and accelerated daily payouts. There are absolutely no checks, simply connect your Amazon account and the other channels you sell on and get an offer within 24 hours. With over $3.5 Billion of growth capital deployed, Payability remains the largest and most established eCommerce funding solution. High volume businesses with $100K+ per month in sales may qualify for reduced rates. Go to Payability.
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Deals we know about....
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Thanks for taking the time to read this week's newsletter. If you liked what you read please share with your network through the share icons below.
Happy Selling on Amazon.
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Making Sense Of Selling On Amazon
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