December 04, 2020

Hello [subscriber:firstname | default:Amazon Seller],

How To Get the Amazon’s Choice Badge

Amazon’s Choice is a classification given by Amazon to listings that best fit a buyer’s search query, based on a series of algorithms. It’s displayed as a black banner with white and orange lettering that reads “Amazon’s Choice”. It’s shown on the search result page’s featured listing carousel, but note that not all search results pages have one.

Sellers call it the “Amazon’s Choice badge”. It serves as an incentive for buyers because it’s a token of Amazon’s endorsement, which carries a lot of clout. After Sponsored ads, it’s the first offer people see when they look something up on any Amazon venue using the default “Featured” sorting.

So how do you get the Amazon Choice Badge? Read the article to find out.

Read the article>

How To Fix An Amazon Suspended Account

Has your Amazon account been suspended, and you’re not sure why? You’re not alone! A lot of account suspensions are done via bots that scan millions of listings. There’s bound to be some mistakes. Unlocking your account can be an incredibly time-consuming process. Finding an actual human being to speak to can take days.

In this article, the CEO of Zonguru takes you through what it took for him to get an account unsuspended.

This article will explain to you the step-by-step process Jon used to get the account back up and running. Not only that, it will provide you with:
  • A tried and tested template you can use to submit your own appeal,
  • PLUS the secret URL you can use to call Amazon Account Health! That last bit might not sound like much, but trust us… That link is worth its weight in gold. Amazon does not make it easy to find!
Read the article>

25 Best Amazon Seller Podcasts to Help Your Business in 2021

If you need some inspiration, encouragement, new ideas, or tips and tricks to help navigate selling on Amazon, then this article will help you find a podcast. The article is really well written and worth a look.

Read it now>

Predicting Trends in the eCommerce Industry in 2021

What will 2021 bring? After this dumpster fire of a year, the only way we can go is up, right?

We saw a tremendous amount of growth in eCommerce in 2020. In fact, we’re now years ahead of where eCommerce was projected to be. That yields the question of “what’s next”? If our projections for the next few years are already happening now, how do we plan for the next year?

Seller Labs is gathering a panel of experts for their opinions on what’s to come in 2021. With the amount of potential flocking to eCommerce, let’s take a look at potential trends so you can get ahead of the competition and start 2021 with a bang (in a good way)!

Tuesday, December 15 @ 2 PM EST/11 AM PST


Read article

Benchmark Your Amazon Advertising Performance For Free

Sellics has a new FREE feature on their site. It is a benchmarking tool that measures your advertising strategies against those of your competitors. We tried it and it was eye-opening, to say the least, and a reason for us to reevaluate all of our advertising strategies.

Sponsored Ad Formats: Analyze Sponsored Products, Sponsored Brands & Sponsored Display
Detailed Score: Understand if you belong to the top 20% – or the bottom
Compare ACoS: Are you too conservative? Understand profitability dynamics in your category
Benchmark CPC: How much are others paying for the same click? Learn how to find the perfect bid
Grow CTR: Do your ad formats outperform the market? If not, learn how to increase the chances of getting a click
Improve CVR: Are your products more bought than others? Learn how to beat the market & convince consumers

Try this free tool now>

Fun Fact:

More than 15,000 sellers based in the U.S. surpassed $1 million in sales on Amazon in 2019. I know it was a year ago but thought it interesting. With the increase in online sales, especially on Amazon, it will be interesting to see what the number is for 2020.

Amazon Live: Drive Discovery and Conversion with a Livestream

We have brought up Amazon Live before, but it is just so new and exciting, here is it is again. It is like having your own QVC session right on the Amazon home page. That is pretty exciting.

Jungle Scout has written a very informative article about it and it is worth a peek.

See it here>

Jungle Scout Special

And speaking of Jungle Scout, since they are so popular and are having such a huge special the whole month of December. Runs from 12/1 to 12/31
js-paid_holiday-deals-2020_v2_1200x1200
Use this Promo Code - A2Z50 for 50% off lifetime of your subscription to Zonbase
Use this Promo Code - A2Z_20_6MON for 20% Off For 6 Months for A2X software
Use this Promo Code - A2ZSC50 for 50% off your first month for Helium 10. software
Use this Promo Code - SAPPHIRE for 20% off your first three months for Seller Labs software.

Making Sense Of Selling On Amazon

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