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Hello Amazon Seller,
2020 Amazon Updates to Advertising, Operations, & Reviews
2020 is coming to an end, and this year has seen no shortage of updates for Amazon sellers, vendors, and advertisers. This webinar will cover the most important advertising, operational, and review updates that Amazon rolled out in 2020 so you can stay ahead of the curve in 2021 and capitalize on these changes.
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- Deep dive into the latest updates in Amazon advertising Strategy
- Changes in features and formats to Sponsored brands & DSP
- Updates on fulfillment options and operations & how to offset increase FBA costs
- Tips to maintain a healthy IPI score in 2021
- Updates to Amazon Communication Guidelines in 2020
Tuesday, December 8th @ 11am PT/ 2pm ET
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Predicting Trends in the eCommerce Industry in 2021
What will 2021 bring? After this dumpster fire of a year, the only way we can go is up, right?
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We saw a tremendous amount of growth in eCommerce in 2020. In fact, we’re now years ahead of where eCommerce was projected to be. That yields the question of “what’s next”? If our projections for the next few years are already happening now, how do we plan for the next year?
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Seller Labs is gathering a panel of experts for their opinions on what’s to come in 2021. With the amount of potential flocking to eCommerce, let’s take a look at potential trends so you can get ahead of the competition and start 2021 with a bang (in a good way)!
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Tuesday, December 15 @ 2 PM EST/11 AM PST
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Announcing Sponsored Display audiences in the United States
This was a press release from Amazon last week:
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Sponsored Display audiences is a self-service display targeting strategy powered by our first party shopping signals that helps you grow your business on Amazon by reaching relevant shoppers throughout their purchase journey. Our flexible controls enable you to define the audiences you want to reach, helping you introduce new products, engage new customers, or remarket with scale. With this launch, we’ve introduced views remarketing, a subset of Sponsored Display audiences that enables you to reengage audiences who have viewed specific product detail pages but haven’t purchased your advertised product(s) in the past 30 days.
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Benchmark Your Amazon Advertising Performance For Free
Sellics has a new FREE feature on their site. It is a benchmarking tool that measures your advertising strategies against those of your competitors. We tried it and it was eye-opening, to say the least, and a reason for us to reevaluate all of our advertising strategies.
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Sponsored Ad Formats: Analyze Sponsored Products, Sponsored Brands & Sponsored Display
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Detailed Score: Understand if you belong to the top 20% – or the bottom
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Compare ACoS: Are you too conservative? Understand profitability dynamics in your category
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Benchmark CPC: How much are others paying for the same click? Learn how to find the perfect bid
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Grow CTR: Do your ad formats outperform the market? If not, learn how to increase the chances of getting a click
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Improve CVR: Are your products more bought than others? Learn how to beat the market & convince consumers
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How to Optimize Your Amazon Search Terms Backend?
We all know that we should use the right keywords in our listing titles, bullets, descriptions, etc. But there are also keywords that belong on the backend of your product listings and these are way more important for helping Amazon find your product. This is even more important now with their new algorithm changes.
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Here is an interesting article about putting a bunch of words into the backend keyword area that will help you be found by Amazon.
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2021 How To Sell On Amazon FBA For Beginners
Everything you need to know to start selling on Amazon.
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- Step-by-step guide for beginners
- Learn how to sell with Fulfillment by Amazon (FBA)
- Make money online by starting your own business
Provided by the smart folks at Jungle Scout
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Making Sense Of Selling On Amazon
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