November 20, 2020

Hello [subscriber:firstname | default:Amazon Seller],

How to Use Amazon Deals to Drive Brand Awareness and Increase Sales


The world of Amazon deals can feel quite overwhelming for first timers, and even those who’ve dipped their toes in before. But it doesn’t have to be. It's important to know what Amazon deals are, the types of deals available and which one is best one for you.

Once you know this, you need to look at how to schedule a deal at the best possible moment, prepare your stock appropriately and ultimately maximize your opportunities through sponsored ads and promotions. What’s more, Amazon deals can show us a thing or two about good practice and help hone our general marketing skills. But how?

Read this informative article>

Benchmark Your Amazon Advertising Performance For Free

Sellics has a new FREE feature on their site. It is a benchmarking tool that measures your advertising strategies against those of your competitors. We tried it and it was eye-opening, to say the least, and a reason for us to reevaluate all of our advertising strategies.

Sponsored Ad Formats: Analyze Sponsored Products, Sponsored Brands & Sponsored Display
Detailed Score: Understand if you belong to the top 20% – or the bottom
Compare ACoS: Are you too conservative? Understand profitability dynamics in your category
Benchmark CPC: How much are others paying for the same click? Learn how to find the perfect bid
Grow CTR: Do your ad formats outperform the market? If not, learn how to increase the chances of getting a click
Improve CVR: Are your products more bought than others? Learn how to beat the market & convince consumers

Try this free tool now>

Amazon's Bidding Strategies and Placement Modifiers

Don't take keyword bids at face value. Depending on the bidding strategies you deploy at the campaign level, a $1 bid can turn into a $20 bid in real-time.

How so? Watch this webinar to get a step-by-step breakdown of Bidding Strategies and Placement Modifiers. Or if you are pressed for time read the high-level notes in the article below the video.

Advertising on Amazon can be confusing. PPC Ninja breaks it down in understandable bytes.

Learn more>

Jungle Scout is celebrating Black Friday early this year...that means BIG savings.

As consumer spending shifts online — 2021 is sure to be the biggest year for Amazon sellers. The potential for success is huge.

They're celebrating Black Friday early with their best deals of the year! In the spirit of giving, they're also including some of their most popular resources for FREE.

Check out their exclusive Black Friday bonuses:
• Jungle Scout’s What to Sell on Amazon Guide
• Jungle Scout’s Getting Started Checklist
• A chance to win a $100 Amazon gift card
• Private Onboarding & Training
• VIP Customer Support

(Note: This limited-time offer is exclusively for new customers.)

Deals run until December 31, 2020

See the deals>

Amazon has created fertile ground for bribery schemes, sellers say

Last month, US federal authorities indicted six e-Commerce consultants and former Amazon employees in a $100 million bribery scheme in which insiders allegedly accepted payments to help certain Amazon merchants on the platform and hurt others. In the close-knit world of top Amazon sellers and consultants, this was big news. But it was not a surprise. Rumors of such behavior are common in industry circles, and Amazon itself admitted in 2018 that it was investigating employees for reportedly leaking internal marketplace data to outsiders in exchange for cash.

This article goes on to describe how unfair Amazon can be to its sellers. Sure it's a downer, but unfortunately, the truth.

Read the entire article>

Amazon Live Video Shows Us The Future Of E-Commerce

Amazon Live Video is still so new, but it is probably going to be huge in the near future. Think of it as QVC, only on Amazon and with your videos about your product. It's pretty exciting stuff.

Below is a link to an excellent article that helped us to understand it a bit better.

Learn more>

How to Get Approval for Restricted Categories on Amazon?

If you are a newbie seller who is deciding what product to sell on Amazon, you need to be aware that some product categories require approval before you start conducting product research and sourcing the product you wish to sell.

What are Amazon category restrictions?
For Amazon to maintain control of product quality, consumer shopping experience, and enhance buyer confidence, it has placed restrictions on certain categories that 3rd party sellers can sell. When buying on Amazon, general consumers are unable to distinguish the merchant they’re buying from, so ultimately the shopping experience is linked back to Amazon, and it is Amazon’s reputation on the line.

Read the article>
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Making Sense Of Selling On Amazon

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