October 02, 2020

Hello Amazon Seller,

Amazon's Prime Day Is Oct 13-14, But It Really Started Last Monday

Amazon has announced that its annual Prime Day (actually two days) will run over October 13 and October 14. The period will balloon Amazon’s sales for the quarter, as it has done for five years. However, Amazon Prime Day sales begin last Monday (September 28) for Prime members.

However, the sales offered are almost entirely of Amazon’s own products. That means that these products will be available for almost two weeks with little competition, allowing it to sell products that likely have high margins. These products also can gain market share in their categories early. The company is pushing its Alexa-powered home assistant, Fire TV, Kindle Reader, Kindle Books, its grocery business, toys and small appliances now.

Read Amazon's Press Release>

Why Product Giveaways Don't Work

Discounts seem like a perfect solution. Discounted price = More customers = Higher ranking and chances of landing Page One

But.. Product giveaways on Amazon don’t work long-term! For one, it costs you so much money because you’re selling your goods at a 70-90% discount...

Watch Lewis Civin, Zonbase Founder and CEO, give you his insights about Product Giveaways.

The video is for Zonbase, but we included it here because we found it helpful. If you end up being interested in Zonbase, you can get 50% off for the lifetime of your subscription...kind of a great deal...with this code: A2Z50

Watch the video now>

USPS vs UPS vs FedEx: Who Has Better Rates

The three big couriers all offer competitive rates. In this guide, learn the key differences between USPS vs UPS vs FedEx and which is best for your eCommerce store.

Read the article>

Amazon Lightning Deals: Everything You Need to Know

Are Amazon Lightning Deals Right For You?
This article explains 4 reasons to consider using Lightning Deals (and when to skip them).

Learn more>

Amazon Webinar On Advertising For Prime Day

Prime Day 2020 is a great opportunity to get started with sponsored ads. In this webinar, Amazon will show you how to create a strong advertising plan for Prime Day—from setting goal-oriented budgets to engaging shoppers with your product pages, to using Sponsored Products strategically before, during, and after Prime Day.

Sign up here>

Jungle Scout Adds Review Automation

Never miss the opportunity to earn a review.
Jungle Scout's new Review Automation feature completely automates the Seller Central review request process — a first-of-its-kind solution for Jungle Scout users.
Join Lenny to learn how automated review requests can help you drive sales while you save time for your business.

The webinar is on October 7 at 2 PM CST.

Sign up for webinar>

Fulfilled By Merchant Account Suspensions

I saw this somewhere and thought I would add it here:

“As of Thursday, October 8, 2020, Seller Fulfilled Prime (SFP) will no longer accept Plans of Action (POAs) for suspension via email. We will only accept POAs submitted through the “Create POA” button on the Performance Dashboard. Also, please use the Create POA button to inform us of any other SFP account-related issues, such as a carrier truck breaking down, and we will take this information into consideration when reviewing the status of your account.”

21 Ways to Rank Your Products Higher on Amazon

Having a high product ranking on Amazon is a great way to increase your sales, as more potential customers will find your products when searching the site. To rank successfully on Amazon, it’s important for sellers to understand how Amazon’s search algorithm (called A9) works.

This post will cover:
  • Amazon’s Product Search Algorithm (A9)
  • Core Pillars of the A9 Algorithm
  • Conversion rate factors
  • Relevancy factors
  • Customer satisfaction and retention factors
Read full article>
Here is a free guide to winning the Buy Box.
Zen Arbitrage offers a free book on buying and selling used books. Click here for more info.
Or take their free web class on buying cheap books on Amazon to resell on Amazon for more money, Intrigued? Click here to find out more.
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Making Sense Of Selling On Amazon

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