January 28, 2022

Hello [subscriber:firstname | default:Amazon Seller],


On particularly rough days, when I’m sure I can’t possibly endure, I like to remind myself that my track record for getting through bad days so far is 100%, and that’s pretty good.

This email may contain affiliate links which means we may earn referral fees if you make a purchase through our links, but without any additional cost to you.

Amazon Warns Sellers to Shape Up About Shipments

Amazon warned sellers enrolled in its FBA program not to send canceled or deleted shipments to its fulfillment centers. Not only might it reject such shipments, but it warned, “Your ability to send us additional shipments may also be suspended.”

The new Amazon FBA policy will take effect on April 1, 2022.

Learn more>

A difficult quarter for third-party sellers spells headwinds for Amazon’s retail marketplace

Third-party sellers on Amazon had a tough fourth quarter as global supply chain issues and labor shortages in manufacturing and distribution were magnified by the spread of the Omicron variant.

Growth within Amazon’s third-party marketplace has been on a downward trajectory since the spring, with the lifting of lockdown restrictions spurring shoppers to return to brick and mortar stores. At the same time, Amazon has spent more on fulfillment to meet demand amid the pandemic, while also placing restrictions on the amount of stock sellers can send into its warehouses for storage and shipping.

Read more on Modern Retail>

Tactical Arbitrage and the OA Challenge

Are you the competitive type? Like to win cash and prizes?
If so, here's something I think will interest you.
Tactical Arbitrage and The OA Challenge have teamed up to put on a Live Sourcing Competition. It should be a blast and a great learning experience.

There will be $1,000's in cash prizes and Amazon-related products for competitors and attendees. Check out the details below.
  • When: February 3rd and February 4th. Each starts at 8 PM EST.
  • Where: Streamed over social media. Registrants will receive links and reminders before the live show.
  • Who Is It For: Anyone who does online arbitrage, but particularly anyone who uses Tactical Arbitrage. You do NOT have to compete to attend. Most attendees will be spectators.
  • How Do I Register?: Attendees sign up below. Competitors, you will have an additional sign-up page after initial registration.
  • Why I Shouldn't Miss This: Tons of prizes for competitors AND live attendees.
Everyone will come away from the event knowing much more about Tactical Arbitrage and how to use it to make more on Amazon.

👉 Click Here to Register as a Competitor or as a Spectator 👈

How Amazon Brands Hit, or Really Miss, When Marketing to Millennials and Zillennials

Younger people are becoming more and more difficult to market to, despite being a highly sought-after customer base. Because they were raised with technology at their fingertips, millennials and zillennials know the ins and outs of smartphones, social media, and standard marketing tactics better than any other demographic.

Chris Anderson, CEO of SuperHero Sellers, joined Liz Downing for a discussion about targeting your audience, creating organic content, and how to get buy-in from generations Y and Z.

Watch the video or read the transcript>

Amazon Marketplace Fair Pricing Policy

Straight from Amazon:

Sellers are responsible for setting their own prices on Amazon marketplaces. In our mission to be Earth's most customer-centric company, Amazon strives to provide our customers with the largest selection at the lowest price, and with the fastest delivery as sellers play an important role.
Amazon regularly monitors the prices of items on our marketplaces, including shipping costs, and compares them with other prices available to our customers. If we see pricing practices on a marketplace offer that harms customer trust, Amazon can remove the Buy Box, remove the offer, suspend the ship option, or, in serious or repeated cases, suspend or terminate selling privileges.

Pricing practices that harm customer trust include, but are not limited to:

  • Setting a reference price on a product or service that misleads customers;
  • Setting a price on a product or service that is significantly higher than recent prices offered on or off Amazon.
  • Selling multiple units of a product for more per unit than that of a single unit of the same product.
  • Setting a shipping fee on a product that is excessive. Amazon considers current public carrier rates, reasonable handling charges, as well as buyer perception when determining whether a shipping price violated our fair pricing policy.

Amazon's Year In Review: 2021

In their recently released “Year in Review”, Amazon has highlighted some of its biggest moments from the past 12 months. From announcing a $2b housing equity fund in January to being ranked as the number 1 investor in June, they had plenty of insights to share.

Click here to see what they achieved>

Top 12 Amazon SEO, PPC, and Conversion Hacks for 2022

Everyone loves a good hack.

Want to see your competitor’s backend keywords? Want to get more real estate on your listings in addition to A+ content? How about getting access to an “easter egg” report within Seller Central showing some valuable backend data?

In this article, Ecomcrew will give you 12 little-known tips and tricks for getting better rankings and conversions in 2022.

Get the scoop>
restockpro webinar
Are you looking for a better way to manage your FBA inventory? Learn how to automate FBA inventory tasks, get accurate forecasting, and avoid stock outs with RestockPro.

Live demo of RestockPro on Thursday, February 3rd at 2:00 pm ET.

See how their software can help you improve your IPI score and increase profitability!

They will show you how to:
  • Get accurate forecasting with restock suggestions based on over 70 data points
  • Create purchase orders, track shipments, and manage daily inventory tasks
  • Customize and print Amazon compliant stickers and labels
  • Build and optimize profitable bundles
  • Get valuable reports on SKU profitability, inventory turn, and supplier performance
Save your spot>

Amazon Fee Updates

Amazon USA's new FBA rates came into effect on January 18th. Make sure you review your margins

• 4.8% median increase for standard size items
• Up to 7.5% increase for small standard size items
• Up to 2.8% increase for small oversize items
• 12.1% & 7.8% increase for medium & large oversize items
• Approx. 10% increase for apparel items

seller strategy summit
Join Zonguru at their first-ever Seller Strategy Summit, an exclusive 2-day webinar series where their experts uncover exactly how you can launch a 6-figure product in 2022. The event will feature two 1.5-hour webinars taking a deep dive into 2022 Amazon market trends, real-life product examples, and strategies you can implement today.


🇺🇸 February 2nd + 3rd @ 4pm (PST) / 7pm (EST)
🇦🇺 February 3rd + 4th @ 10am (AEST)


Save your seat>

Private Label vs Dropshipping - Which One You Should Go For and Why

Out of the numerous ways to sell on Amazon, two, in particular, remain seller favorites all year round: private label and dropshipping.

The question then is: why are private labeling and dropshipping so popular? Well, for several reasons. But before we get into these reasons, we want to highlight that both selling models have their pros and cons—there is no ‘get rich quick' scheme on Amazon and anyone that tries to convince you otherwise shouldn’t be taken seriously.

In this blog post, you’re going to learn about private label, dropshipping, white-label, private label dropshipping (including the pros and cons), and also find out which selling model in the private label vs dropshipping debate comes out on top!

Read more>

Perpetua Q4 2021 Trends and Metrics Report

Discover benchmarks & trends for key industry metrics including CPC, CVR, CTR and ACOS.

See how advertisers allocated spend across ad units and placements.
Forward-looking, strategic insights from the Perpetua team for 2022.

Get your free copy of the report>

Master Online Arbitrage in 2 Weeks and Take Your Amazon Business to the Next Level

The OA Challenge is an easy-to-follow online program that covers all of the key elements of online product sourcing for Amazon sellers in 2022 and beyond. The challenge is live but you will also get access to all recorded sessions so you can take it at your own pace if you'd like.

There is a new OA Challenge beginning on February 7th, 2022.
Check out their website and see what others are saying>

Free BSR Chart

The Amazon Category Best Sales Rank Chart might not be as pertinent as it was in years past, but it still provides value and is worth a look.

Every product is assigned a BSR by Amazon that changes by minute, hour, or day. This rank is indicative of how well an item is selling in its category. A rank of 1 would be the best product in that category. The higher the BSR, the fewer the sales of that product. As with most things with Amazon, it is complicated.

The BSR Chart lists the rankings per category. so let's say you are sourcing books and you find one with a BSR of 3 million. You might think you should pass, but in Books, a rank of 3.5 million is in the top 5%. Home and Kitchen is another category where a rank of 4 million is in the top 5%.

Consider this chart yet another tool in helping you to find products to sell on Amazon. The chart can be downloaded from Chris Grant's website at the link below. Sign up and he will send you a new one as he updates them.

Get the free BSR Chart>

Free ASIN Index Checker

Make sure your customers on Amazon can find you with this FREE tool by ZonGuru. Index check your ASINs for any keyword on Amazon and never get left in the dark again.

Try the tool>

Year End Reports For Your Accoutant

Here is some helpful advice from Chris Grant at Cleartheshelf.com:

1. Log in to Seller Central, hover over REPORTS, and click on PAYMENTS.
2. Click on the DATE RANGE REPORTS tab.
3. Click the GENERATE REPORT button.
4. Select the SUMMARY option.
5. Choose the account type you want to include.
6. Select the CUSTOM date range option and enter from 01/01/2021 of the year to 12/31/2021.
7. Click GENERATE.

Tidbits:

  • Credible sources sources have pegged 6:00 PM eastern as the best time to call Amazon Support and get a knowledgeable US rep.
  • Some sellers have reported wild inaccurate swings in their FBA inventory limits (mainly going down for no obvious reason.
  • COVID lockdowns, quarantines and restrictions are causing a backlog in some of China’s major ports, resulting in chaos and pushing up air freights by as much as 50% in some cases. It looks like 2022 didn’t get the memo about our wish for a smooth supply chain.

SellerChamp

SellerChamp is the fastest way to list, reprice, ship and cross-sell your inventory on Amazon, Shopify and eBay. Connect multiple Amazon or eBay accounts and switch between them. The software will keep all your item quantities in-sync so you never oversell. This is the only platform that can list 10,000+ items at once via a spreadsheet. Or simply scan a UPC or ASIN for an item and the software will automatically grab all of the product's details, features and images and create a listing for you. Search for individual items by ID number or name, and get instant access to Buy-Box prices and FBA fees.

With 1 click, automatically create your FBA shipments and assign your items to FBA regions closest to you. Stop searching sheets of labels, trying to find the right one for each item. The program prints the item's shipment number and box number on every FBA label, for fast packing. As you pack your boxes, the software automatically calculates each box's weight and gives 50-lb overage alerts. For FBA items that you cross-sell on eBay, the software automatically creates a fulfillment order with Amazon and uploads tracking information into eBay. For merchant fulfilled, the program integrates with Shipstation.

The A.I. repricing engine can continuously reprice your products across all sales channels. It factors in competing prices and how quickly your items sell, to intelligently evaluate and adjust prices in near real-time. Set flexible rules to configure the repricer based on your preferences.

Trying to decide if you should buy a mixed load? Upload the manifest and see the number of competing sellers, current price of each item, sales rank of each item, which items are FBA-restricted, and more. SellerChamp will warn you if an item has been known to cause an infringement or copyright complaint BEFORE listing it on eBay or Amazon.

Starting at $39 per month – Free Trial

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Pay as you grow with Teikametrics Flywheel 2.0

Teikametrics Flywheel is the AI-powered advertising platform to connect, optimize, and grow your business on Amazon, Walmart.com, and beyond.

AI-Powered Flywheel 2.0 is free for businesses under $10K in monthly marketplace sales. Affordable, scaled pricing for everyone else.

Check it out>
Thank you for reading. I wish you unbelievable success. Selling on Amazon can be challenging sometimes, however, goals can be achieved by working hard and not giving up.

Any suggestions about our site or this newsletter are welcome. Just hit reply and let us know your thoughts.

Wishing you great success in 2022.




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Making Sense Of Selling On Amazon

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