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Hello Amazon Seller,
I hope your holidays were peaceful and filled with all the important things in life. Here is hoping that 2022 will be an amazing year for you in all the ways that matter!
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This email may contain affiliate links which means we may earn referral fees if you make a purchase through our links, but without any additional cost to you.
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Top 52 Incredible Amazon FBA Stats In 2021
Mention e-commerce and the first thing most people will probably think of is Amazon. There may be many e-commerce platforms in the world, but Amazon is easily one of the most recognizable brands. It is the only e-Commerce platform that both brands and third-party sellers cannot afford to ignore.
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If you’re looking to start an FBA business on Amazon, it helps to arm yourself with relevant statistics to help position you for success. As the saying goes, information is power. The following stats will show you the powerful facts you need to know as a potential or existing FBA seller. So let’s dive into the list of stats for Amazon FBA in 2021!
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Amazon Plans To Kill My Sex Toy Business
Very successful businesses can go from hero to zero in no time at all. In this case, Amazon's decision to make this sellers' sex toy products 'unfindable' in the search results has the business owner worrying that all of his hard work is about to go up in smoke. And with good reason. This policy change doesn't just affect this seller. Many others will be hit but probably don't know it yet.
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This seller's products have been sold on Amazon since 2016, and LuLu is currently one of the biggest wand massager brands on the platform. Over the past five years, he has closely observed the marketplace for wand massagers and believes that Amazon’s upcoming policy changes will not result in a better customer experience when shopping for massagers and related products. Instead, Amazon will ruin legitimate American businesses while helping dishonest black hat sellers to thrive and take over the marketplace.
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This is a very interesting article. Sure sex toys might not be your thing, but this could happen to any product at any time. It is an interesting read...
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Amazon rings in the new year by reducing FBA inventory caps for sellers
Amazon sellers received some good news at the start of the new year. Amazon announced that it was reducing its inventory product index score to 400 from 450 previously. The threshold is designed to monitor how effectively sellers manage their storage at Amazon's fulfillment centers, with the company penalizing low-scoring sellers with capacity limits that can ultimately impact their bottom line.
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Amazon's update marks the latest in a series of changes imposed during the pandemic that target FBA storage and restock levels. Sellers have previously complained that the constant restrictions, especially on goods they could send into Amazon’s warehouses for fulfillment, were hurting sales during critical shopping periods including Cyber Week and the holidays.
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Hopefully, this move will alleviate some of the stocking stress that Amazon sellers have experienced for almost two years. As Amazon builds more fulfillment centers, the stocking restrictions should be alleviated even more.
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Marketplaces Year in Review 2021
2021 was the year of broken supply chains, Amazon aggregators, more advertising, Shopify’s almost-marketplace, and one unanswered question - did the pandemic boost e-Commerce after all? For now, the world of marketplaces revolves around Amazon - it has doubled in size in two years. No one will challenge it directly, but a different paradigm might.
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Marketplace Pulse has come out with their Year in Review for 2021. Their articles are always A+ and so well written.
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2022 US Referral and FBA Fee Changes Summary - Effective January 18, 2022
Throughout the pandemic we have worked to support you—postponing and keeping fee changes low, reducing or eliminating select fees like those for customer returns, and absorbing billions of dollars in increased costs on your behalf—all while making significant and necessary investments in people, technology, transportation, and infrastructure.
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As you’ve seen widely reported in the press and have likely experienced yourselves, costs are rising and we now need to make adjustments to next year’s fee structure in response. In 2022, we will adjust FBA fulfillment fees to partially offset the higher permanent operating costs we face going forward. This and prior fee changes since the pandemic continue to be lower than other logistics service providers. Accounting for these changes, our fees remain 30% less expensive on average than if sellers were to fulfill orders on their own, providing FBA sellers with premium expedited fulfillment and delivery speed for lower than standard service prices.
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The Seller's Guide to Amazon Editorial Recommendations
Amazon Editorial Recommendations have drawn quite the buzz in 2021, with many sellers wondering what they are and how they can access them. Though they’ve been around for years, they’ve gained some newfound popularity for a couple of reasons:
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- The rise of fake reviews on Amazon has led consumers to seek alternatives to customer reviews to determine product credibility.
- Companies have recently emerged that can grant access to Editorial Recommendations.
If you're interested in trying this program, your products will need a 4+ star average rating and more than 100 reviews on Amazon
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How to Deal with Amazon Hijackers: 4 Steps for Amazon Sellers
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There are many challenges that Amazon sellers face, but few are quite as frustrating and potentially damaging to sales as hijackers and counterfeits.
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Scammers will copy your listing, start price wars, or even send threats – and Brand Registry doesn’t always prevent them from doing so, either.
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If you’re an Amazon seller losing sales from scammers and hijackers and are wondering what you can do about it, this article will provide you with all the information you need to save your store as quickly and efficiently as possible.
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This is a really well-written article and has lots of helpful info.
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Get Your Products Featured On Amazon Live
Are you looking for an exciting way to get your products in front of eager buyers? One new shopping trend you may not have even heard of yet is Shoppable Livestreams.
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What is a Shoppable Livestream you ask?
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A Shoppable Livestream combines the credibility of an online influencer, the ease of 1-click ordering, and the excitement of live interaction to create a powerful sales machine.
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It is like a modern version of your grandma's home shopping favorites QVC or HSN. Those networks featuring high energy sales pitches and charismatic hosts prove to rake in the sales for the products they are featuring.
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While they may seem cheesy, the top 3 TV shopping programs generated over $14 Billion in sales in 2020 and continue to grow at double-digit paces.
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How Can Amazon Sellers Evaluate Their Suppliers’ Product Quality Management Capabilities?
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As an Amazon seller, importing high-quality products from China can be challenging, but it certainly isn’t something you can treat as an afterthought. It’s essential that you find the best suppliers to make your product sourcing task more manageable and help you import the best quality products at prices that enable you to build a profitable business.
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There are several qualities that a supplier should be able to demonstrate, which means you need to consider many factors when choosing the right suppliers for your business.
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One of the most important factors is the supplier’s capability in the area of product quality management. It’s up to you to ensure that you have systems in place to be able to evaluate your suppliers and ensure that they are taking the necessary steps to providing you with high-quality products at competitive prices.
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The article linked below will help you understand the importance of finding the best suppliers for your business and give you useful information on how to identify their quality assessment methods so that your business can sell high-quality products on Amazon that make you a profit and make your customers happy. This is great information from Sellics.
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What is a good RoAS on Amazon?
What is RoAS and why does RoAS matter? Put simply, RoAS is an acronym for Return on Ad Spend. Amazon Advertising RoAS is an important metric to determine the performance of campaigns and keywords. Retailers (both Amazon sellers and Amazon vendors) can calculate RoAS to show income or loss on advertising campaigns and determine the cost-effectiveness of advertising strategy.
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To learn how to calculate RoAS, check out the article below.
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Share your unique story and connect with customers with the new A+ feature:
Brand Story
Stand out from the competition and connect with your customers by sharing your unique story using the new A+ Brand Story feature. With this new feature, you can now highlight elements of your Brand story separately from your product features using engaging visual content in a dedicated slot of the detail page called, ‘From the brand’.
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With A+ Content, Brand owners registered in Brand Registry can increase sales by 5% by adding images and text into 5 - 7 different content modules highlighting elements of your brand and product-level features, which render in the ‘Product Description’ section of the detail page.
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The new A+ Brand Story feature can help you stand out from the competition and connect with your customers by sharing your unique story. With this new feature, you can now highlight key elements of your brand and products without needing to repurpose any of your existing A+ modules. The Brand Story feature creates a section separate from your product features in a dedicated slot of the detail page called, ‘From the brand’.
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With A+ Brand Story, you can simply set up a single version of brand-focused content and publish it to all ASINs within your Brand, reserving the rich content in the Product Description section of the detail page for supplemental feature information at a product level.
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This feature is designed to be an immersive carousel-based module for the Customer to learn about your Brand. You can easily add a distinctive background image and then apply up to 19 cards/tiles of content using four pre-formatted layouts, with one offering a way to link back to your Brand’s store. The module is also device-responsive to provide an optimized experience on desktop and mobile.
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The above was straight from Amazon.
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Amazon Product Listings: Do’s and Don'ts for Increased Traffic
Have you ever wondered why some products rank atop Amazon Search Engine Page Results(SERPs) while others don’t? Or why do some Amazon product listings get thousands of clicks and sales while others barely get any attention?
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The tricky functionality of Amazon’s complex ranking system can often perplex sellers and make them doubtful about their efforts, but the truth is that there are techniques that will help some items rank higher than others.
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Plenty of factors contribute to a successful product listing on Amazon, but among the most important are product listing optimization and how much Amazon’s A9 algorithms favor your listings.
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In the article linked below, Empire Flippers will explore Amazon Search Engine Optimization(SEO) and some of the most innovative guidelines that can lead to improving your conversion rates in no time.
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How to Print Amazon FBA Labels Using the Right Printer
If you’re new to Amazon, product label requirements can seem a bit confusing—do it the wrong way and you might incur a fine or get charged extra for labeling services. To ensure proper storage and shipping, find out how to print Amazon FBA labels the right way.
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Free BSR Chart
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The Amazon Category Best Sales Rank Chart might not be as pertinent as it was in years past, but it still provides value and is worth a look.
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Every product is assigned a BSR by Amazon that changes by minute, hour, or day. This rank is indicative of how well an item is selling in its category. A rank of 1 would be the best product in that category. The higher the BSR, the fewer the sales of that product. As with most things with Amazon, it is complicated.
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The BSR Chart lists the rankings per category. so let's say you are sourcing books and you find one with a BSR of 3 million. You might think you should pass, but in Books, a rank of 3.5 million is in the top 5%. Home and Kitchen is another category where a rank of 4 million is in the top 5%.
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Consider this chart yet another tool in helping you to find products to sell on Amazon. The chart can be downloaded from Chris Grant's website at the link below. Sign up and he will send you a new one as he updates them.
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Free ASIN Index Checker
Make sure your customers on Amazon can find you with this FREE tool by ZonGuru. Index check your ASINs for any keyword on Amazon and never get left in the dark again.
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PODCAST: Navigating The Current Shipping And Sourcing Issues For 2022
Have you been having shipping delays and other logistics issues lately? Bradley speaks with sourcing and shipping expert Kian Golzari to shed some light on what’s going on and how you can prevent this from happening in 2022. Kian also shares his “key shipping principles” that he uses to improve his lead times and more!
Also, in this episode, he announces a new series about sourcing and shipping with Helium 10, so make sure to stay until the very end!
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In episode 309 of the Serious Sellers Podcast, Bradley and Kian discuss:
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- 03:00 – Shipping Delays And Other Logistic Problems
- 06:50 – The Key Shipping Principles To Get The Best Lead Times
- 11:40 – How Much More Does It Cost To Ship Your Products?
- 14:00 – Kian’s Take On Amazon Global Logistics
- 17:00 – Current Shipment Lead Times & How To Plan To Improve It
- 22:00 – How To Improve Your Relationships With Your Suppliers
- 27:00 – The Best Strategies For Remote Sourcing
- 30:20 – A New Website That Kian Uses For Finding Suppliers
- 32:00 – A New Series Featuring Kian About Sourcing
- 35:00 – More Tips From Kian
- 39:40 – How To Get In Touch With Kian
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Year End Reports For Your Accoutant
Here is some helpful advice from Chris Grant at Cleartheshelf.com:
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1. Log in to Seller Central, hover over REPORTS, and click on PAYMENTS.
2. Click on the DATE RANGE REPORTS tab.
3. Click the GENERATE REPORT button.
4. Select the SUMMARY option.
5. Choose the account type you want to include.
6. Select the CUSTOM date range option and enter from 01/01/2021 of the year to 12/31/2021.
7. Click GENERATE.
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New Software: IP Alert
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IP Complaints may be one of the worst headaches Amazon Sellers have to deal with, so IP Alert was built to help sellers avoid these mistakes.
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Every brand added to The software is vetted for accuracy. They also have some 8,000 users who are always bringing new brands to light that are filing complaints against sellers and so they can update the software on a daily basis. They even remove brands if they can find evidence that they have stopped filing claims.
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When you're ready to protect your seller account, save yourself some headaches, and have some peace of mind grab yourself a copy of IP Alert below.
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Tidbits:
- Amazon made good on its promise to remove unregulated supplements: "Effective January 10, 2022, we are not allowing listings that do not meet our documentation requirements for sexual enhancement or weight loss and weight management products."
- It seems that Amazon is raising pricing on most items by 5%. One area where the price is increasing drastically is large standard size items that are under 12 oz., that don't have dimensional weight. That is changing and Amazon will start calculating dimensional weight on any large standard size item.
- Amazon is now the top retailer for wedding registries with 45% of listing penetration, according to CNBC, topping Bed Bath & Beyond and Target.
- Amazon has scrapped a ban on phones in warehouses, allowing workers to keep their devices on them while they work. The move followed the deaths of six Amazon staffers at a facility in Illinois that was struck by a tornado last week.
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ZonGuru is a cloud-based solution that provides several tools for Amazon sellers. They are the first-ever Amazon Seller Toolkit to be fully integrated with Amazon North America, Europe, India, and Australia Marketplaces! Their software helps Amazon sellers find valid product opportunities and scale in all marketplaces.
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- Chrome Extension– choose a category and see all products' monthly revenue, sales numbers, rank information, price information, and more. It now includes the Niche Rater to find profitable niches and products.
- Dashboard – estimate in real-time the net income (after expenses) generated by your Amazon FBA business in the form of graphs, along with other metrics. Easily see how your business has performed since you started selling on Amazon. Review advertising costs and refund rates. Also, see an estimate of how much your Amazon business is worth.
- Sales Spy – track the number of sales generated by any product on Amazon and find profitable product opportunities. It works in Amazon marketplaces in the USA, Canada, Europe, and India. Keep an eye on your competitors.
- Your Products – easily enter your COGS, manufacturer delivery time, and shipping time so you can manage your re-order timelines and never run out of inventory again. Receive alerts when you are running low.
- Email Automator – choose when the emails are sent and take customization to the next level by adding attachments, your company logo, and even product review links. Send personalized emails and get more feedback and reviews.
- Listing Optimizer – allows you to optimize the titles of your products, descriptions, feature lists, and keywords used on product listings. You can also use this tool to analyze the competition's listings. It also checks the number of reviews and photos and tells you if you have enough of both. And you can do this from the software without having to go to Seller Central.
- IP Monitor – protect your Amazon products from the theft of intellectual property related to the photos of your products. An alert can be programmed when someone uses a photo identical to yours, retouched or not.
- Keyword Tracker – monitor where your keywords are currently ranked, how the rank has changed over time, and how the keyword is trending.
- Product Monitor – Get email alerts whenever your listing receives a new review or hijack alert and see reviews in the dashboard.
- Your Orders – search by customer name, ASIN, marketplace, etc. to find the customer or order you’re looking for quickly.
- Negative Feedback – receive an alert as soon as a customer leaves a negative review so you can communicate with the buyer as soon as possible.
- Keywords Spotlight – This new tool allows users to extract competitors' backend keywords, search terms, and subject matter by using the ‘pull asin’ function This is the only tool in this space that allows you to spy on competitors' backend keywords.
- Product Pulse – 15 unique alerts to help you scope out when changes are made to you or your competitor's listings.
- Keyword Tracker – Automatically monitor what position your listing ranks for each of your buyer keywords every day.
- Easy Source – Instantly find suppliers with a proven track record of delivering results. Powerful filtering options let you find suppliers to meet your exact Private Label requirements like location, manufacturer/agent, price/MOQ, verified revenue/shipments, and more
- Historical Event Tracking – This revolutionary new addition lets you quickly tell how changes to any ASIN, yours or the competition’s, affects sales. Simply choose which events you want to track, such as changes made to the title, description, price, and more. After that, see exactly the impact they have on market trends!
- Niche Rater – Breaks down exactly what you need to know to validate your product idea, all in an easy-to-read and unobtrusive interface.
- Review Automator – With just a click of a button, you can start sending out bulk requests to buyers reminding them to leave a review for your product. The more 5-star reviews your product gets, the higher up the rankings you go.
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Deals we know about....
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Use this Promo Code - A2Z50
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Use this Promo Code - A2ZSC50
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Use this Promo Code - GET50
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Use this new Promo Code - A2Z_10_6MON_2021
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Use this new Promo Code - A2ZSC
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NOTE: Above offers are subject to change.
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Pay as you grow with Teikametrics Flywheel 2.0
Teikametrics Flywheel is the AI-powered advertising platform to connect, optimize, and grow your business on Amazon, Walmart.com, and beyond.
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AI-Powered Flywheel 2.0 is free for businesses under $10K in monthly marketplace sales. Affordable, scaled pricing for everyone else.
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Thank you for reading. I wish you unbelievable success. Selling on Amazon can be challenging sometimes, however, goals can be achieved by working hard and not giving up.
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Any suggestions about our site or this newsletter are welcome. Just hit reply and let us know your thoughts.
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Wishing you great success in 2022.
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Visit our website for all sorts of Amazon resources:
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And more.....
Happy Selling on Amazon. Let's go Brandon!
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Making Sense Of Selling On Amazon
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